Theses and Dissertations

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A Communication Audit Of The Catholic Diocese Of Kabgayi In Rwanda
(School of Communication, Daystar University, 2017-12) Ndahimana, Théoneste
ABSTRACT The purpose of this study was to conduct a communication audit of the Catholic Diocese of Kabgayi, Rwanda with a view to establishing the effectiveness of communication strategies used by Kabgayi Diocese in resource mobilization. The objectives of this study were to establish communication strategies utilized by Kabgayi Diocese for local resource mobilization, to assess how well the current communications flow was working in supporting the local resource mobilization and to establish the laity‟s perception regarding the communication strategies used by Kabgayi Diocese for local resource mobilization. Data was collected using questionnaires and interviews, analysed using stata and presented using frequency figuresand tables. The study revealed that the clergy of Kabgayi Diocese mobilize local resources in collaboration with some church‟s leaders from the laity. The study futher established that face-to-face group communication, the bishop‟s pastoral letter, the letters to individuals or families were the most used communication approaches currently in local resource mobilization and should, as a recommendation, be combined with other new communication approaches, such as, radio, television, newsletter, event fundraising, notice boards, and social media, especially whatsApp. The study found that there was lack of a resource mobilization strategic plan and a communication plan to support it at the parish and diocesan level. Therefore, the formulation of these two kinds of strategic plans has been perceived as a matter of urgency for Kabgayi Diocese. The study revealed that the amount of information currently received by the laity on local resource mobilization and related themes was not adequate. The study established that the information flow about local resource mobilization was predominantly one-way, downward communication. As a recommendation, upward and horizontal communication flows should be also encouraged by Kabgayi Diocese in resource mobilization. The study also recommended that the clergy and laity leaders should mobilize local resources frequently and that Kabgayi Dioecese should involve the laity more in decision-making regarding resource mobilization.
A Comparative Study On The Effectiveness Of Mindfulness Cognitive Behaviour Therapy And 12-Step Model On Relapse Prevention Among Persons With Substance Use Disorder In Selected Rehabilitation Centers In Kenya
(Daystar University, School of Applied Human Sciences, 2022-09) Anundo, Jacqueline A.
The purpose of this study was to compare the effectiveness of mindfulness cognitive behaviour therapy (MCBT) with treatment as usual also known as 12-steps program (TAU) on relapse prevention among SUD patients in rehabilitation centers in Kenya. The objectives were to determine levels of hazardous and risky use of substances and relapse risk factors among participants in the rehabs, to establish the risk factors associated with relapse, to compare the participants’ pre-discharge behavioural response to MCBT and TAU during treatment sessions, and the post-discharge relapse prevention capability of MCBT vs TAU among the participants. Quasi-experimental design was adopted targeting 96 accredited rehabilitation centers in the Country and focusing on participants aged between 18 and 40 years. The study used purposive sampling to select 6 rehabilitation centers in Kajiado and Nairobi counties with a total of 120 patients. The centers were grouped into 3 experimental groups (MCBT) and 3 control groups (TAU). Data was collected through questionnaires and assessment tools consisting of Advance Warning of Relapse (AWARE) Questionnaire, the Alcohol, Smoking and Substance Involvement Screening Test (ASSIST), Alcohol Use Disorders Identification Test (AUDIT), Socio-Demographic Questionnaire and the Observation Schedule. Data was analyzed using descriptive and inferential statistics and presented using tables. The study established that alcohol and tobacco were the most used substances while age and religion significantly determined alcohol use disorder trends and relapse risks. Relapse predisposition was significant among alcohol, cannabis, and tobacco users. MCBT had better relapse prevention outcomes compared to TAU despite both registering significant SUD treatment outcomes. The study recommends that; rehabilitation programs be tailored along different faiths to be more accommodative. Affordable professionally managed community counselling centers also need to be established across the Country for persons with SUD. For further studies, TAU counsellors need to blend their programs with MCBT strategies.
A Constitutive Communication Approach to Corporate Reputation Management of Global Logistics Corporations in Kenya: A Case Study of DHL Worldwide Express, Kenya Limited
(Daystar University, School of Communication, 2023-01) Omondi, Daniel Onyango
The study explored how organizational reputation is created, developed, and maintained as a result of interaction between employees and external stakeholders in the context of global logistics corporations in Kenya, with a focus on DHL Express Kenya. The study objectives are concerned with analysing how communication between employees and external stakeholders on DHL’s identity creates and maintains the organization’s reputation; examining how communication and employee engagement create and maintains DHL’s reputation; assessing how communication spurs employee behaviour that creates and maintains DHL’s reputation. DHL was studied because, despite its existential crisis, it has remained one of the most reputable companies in the world. The study’s theoretical framework was drawn from the constitutive communication model, and specifically, the Four Flows theory of Robert McPhee. The research privileged a qualitative approach that emphasised a single case study research method. In addition to using multiple data generation techniques, data were analysed thematically. The study findings revealed that i) member identification is promoted by management policies and strategies, ii) collective communication and collaboration spurs organizational reputation, iii) technology assisted communication improves processes in an organization and iv) corporate identity management strategies such as compliance and customer centric culture were at play. Based on the findings, the study concludes that communication is constituted in the activities and operations of DHL Express, and this enables it to create and maintain good rapport with internal and external stakeholders. Furthermore, the assumption that membership negotiation is a permanent feature of DHL Express as it reduces the intention to leave can be challenged in the realities of life. The study recommends that organizations need to prioritise communicative connection in everything they do and communicate effectively to ensure employees are coordinated to attain organizational goals. Moreover, organisations should not allow their hierarchical structure to asphyxiate communication. Future studies should emphasise a quantitative research design as well as explore perspectives of external stakeholders on the phenomena investigated in the present study.
A Culture-Centered Model Appraisal Of Government Of Kenya’s Covid-19 Communication: A Case Of Urban Refugee Women In Kawangware, Nairobi Kenya
(School of Communication, Daystar University, 2023-10) Wachira, Kelly Nyambura
The pertinent issue of health equity has increasingly become a critical part of sustainable health communication. Recent trends in health communication emphasize not only the importance of understanding and embedding cultural beliefs and values in health messages through cultural competency communication but also providing the community opportunities to participate in conceptualizing and contextualizing their health needs and creating health solutions (agency). Yet language and cultural exclusion continue to be common experiences for refugees living in host countries that use different languages to communicate even in pre-pandemic times. The objectives of the research were to explore the perception of urban refugee women on GOK COVID-19 Communication, to find out what channels of communication were accessible to them, understand the impact of government communication and how this influenced their behavior. This research adopted an exploratory research design. Focus group discussions and observation were used to collect data. Key findings from the study showed that radio was the most accessible channel of communication, however, more community-led channels of communication were preferred. Findings also challenged the concept of humanitarian framing that views refugees as victims demonstrating that they remained adaptable and resilient despite the challenges posed by the pandemic. The study recommends communication methods that are tailored to the language and culture of the refugee community such as in-person, community-led sensitization and awareness-raising sessions to ensure inclusivity and wider reach. Inter-agency collaboration among government agencies, Refugee-led Organizations (RLOs) and community-based organizations (CBOs) to ensure a coordinated and holistic approach to supporting refugee populations during the pandemic.
A Phenomenological Enquiry on Journalistic Experiences and Structural Influences in The Coverage of Terrorism in Kenya
(Daystar University, School of Communication, 2021-10) Muindi, Benjamin
Since 2011, the impact and frequency of terrorism in Kenya have soared consistently. Consequently, terrorism reporting is today a major recurring news item in various media outlets. This research employed a phenomenological inquiry based on 28 in-depth interviews with journalists who have covered terrorism in Kenya between 2011 and 2019. Specifically, it first explored the lived experiences of journalists involved in this coverage and, secondly, examined the structures that influence their work when reporting on this beat. Third, it investigated ways in which structures influence the freedoms of journalists who have reported on terrorism. Last, the study explored the implications that the structural influences have on the journalistic freedoms of those covering the news topic. Within the context of lived experiences, findings indicate three major themes: fear of surveillance, the safety of journalists at risk, and nationalistic reportage. The fear of surveillance is characterized by worries about surveillance by state security agents and terrorists, while the safety of journalists at risk comprises psychological and physical safety. Nationalistic coverage is highly associated with Kenya-born reporters – an outright biased in favor of their nation. Legal and policy and organization structures influence those covering terrorism. The ways in which the structures influence journalistic freedoms comprise two themes: constraints in accessing information, resulting in journalists exploring alternative avenues for news; and the violation of tenets of professional journalism, such as impartiality, objectivity, and journalistic ethics. Under the fourth line of investigation, journalistic autonomy is the single major implication related to the coverage of terrorism, featuring low journalistic independence, self-censorship, and biased reporting.
A Study of Selected Corporate Social Responsibility Audits of Standard Chartered Bank of Kenya
(Daystar University, School of Communication, 2015-06) Mokua, Christine N.
With an increase in the Corporate Social Responsibility (CSR) hype, many organizations have changed their strategies and undertaken various activities that are independent of their core business. Organizations now are keen to incorporate CSR into their operations. However, having CSR activities without evaluation to gauge effectiveness of the CSR activities is neither beneficial to the organization nor the society. For an organization to have an effective CSR policy, culture and practices, the idea of CSR audit in organizations is a necessity. This study was conducted to establish the extent to which Standard Chartered Bank (SCB) has embraced CSR audits. The main objectives of the study were: to find out the prevalence of CSR audit programs within SCB, to establish the areas covered in the CSR audit program of SCB and to investigate the value of CSR audits for SCB. Descriptive research design was used with the research focusing on five main activities covered in the SCB community investment to include the SCB Nairobi marathon, seeing is believing programs, living with HIV, employee volunteering and environmental activities. The research targeted a sample size of 33 respondents; 3 interviewees and 30 questionnaires. The responses used for analysis were from 24 duly filed and returned questionnaires and 2 interviews conducted. The findings of the study indicated that SCB had been involved in the CSR activities mentioned for the period between 2009 and 2012. However, there were no structured CSR audit programs within SCB. The study concluded that SCB needed to embrace CSR audits so as to effectively administer their CSR activities.
A Study of The Effects of Change Management Process On Organizational Performance: A Case Study of The Africa Network for Animal Welfare
(Daystar University, School of Business and Economics, 2017-06) Thuo, Grace
The study sought to assess the effect of change management process on organizational performance of the Africa Network for Animal Welfare. The organization’s change management process was investigated against Kotter’s 8-step model, focusing on four main indicators of organizational performance, namely: program effectiveness, public engagement, resource mobilization, and organization efficiency. The objectives of the study were to establish how the change management process was undertaken by the Africa Network for Animal Welfare, determine the effect of the change management process on the organization’s performance, establish the challenges faced by the organization while undertaking the change management process, and establish the components of performance in the organization. The study adopted descriptive research design and questionnaires were used to collect primary data. The study found that the vision for change was well communicated to the employees as indicated by 14 (43.8%) of the respondents. If further found that the organization was found to be more efficient and effective after the change process as indicated by 18 (56.3%) of the respondents thereby indicating that change management has a positive effect on organizational performance. The major challenge identified by 16 (50%) of the respondents was that inadequate time in between the introduction of new changerelated activities, hence a caution to organizations undertaking the change process to exercise patience at each stage of the process. The study concluded that the change process had a positive effect on organizational performance. The study recommended that the leadership should give adequate time for each phase of the process to be introduced, processed, and implemented to avoid any confusion amongst employees during the change process.
A Study on Social Media Effects on Employee Productivity: A Case of Equity Bank, Kigali Branch, Rwanda
(Daystar University, School of Communication, 2023-08) Mudamba, Emmy M.
The study was guided by three objectives: to investigate the types of social media networks commonly used by Equity Bank, Kigali branch employees during working hours, to determine how often social media networks are used in Equity Bank, Kigali branch during working hours and to investigate the impact of social media on employees’ productivity at Equity Bank, Kigali branch. The study utilized a descriptive research design as its methodology. This design allowed for an in-depth understanding of the relationship between social media usage and employee productivity. The study participants consisted of 116 employees from various departments within Equity Bank Kigali. The study comprised a sample size of 90 staff members, chosen through random sampling methodology. The study findings found that Equity Bank has actively used social media to reach customers, promote and market its products amongst other reasons. Moreover, employees were interrupting work to access social media. Employees accessed social media multiple times a day through their smart phones, and other personal devices for duration of between one and two hours, thereby interrupting official work. Employee productivity could not be co-related to their use of social media during working hours. Other factors such as stress and burnout, unresolved issues among team members among other factors were responsible for decreased employee productivity. The study concluded that social media has a very weak impact on employee productivity; therefore, it is necessary for employers establish clear social media usage policies and guidelines to minimize distractions and enhance employee productivity.
A Study on The Role of Employee Retention Strategies on Organizational Performance: A Case of Safaricom Ltd Call Centre
(Daystar University, School of Business and Economics, 2014-05) Mwangi, Grace Wangui
This study sought to determine the role of employee retention on organizational performance. The study was based on three objectives which were to determine the effects of employee retention on organizational performance, to establish the retention strategies that can enhance organizational performance and to establish the challenges of employee retention at Safaricom Ltd. The study used descriptive research design to get information. Out of a population of 2667 employees, 750 employees were considered for the study. Taking a sample size of 10% from the 750 employees, 75 respondents were included in the study. The main data collection instrument used for the study was a questionnaire. Also, two managers were interviewed. Pretesting was done to test the validity and reliability of the questionnaire. Data analysis was done using Statistical Package for the Social Sciences (SPSS). The study found that employee retention strategies enhance organizational performance positively. The study further found out that career growth in Safaricom were limited, tasks were monotonous, call centre agents were not satisfied their pay and benefit packages were not competitive. Hence the study made recommends that organizations should focus on retaining their key employees for better organizational performance. HR department should find avenues of ensuring that the call centre agents do not stay in the same role for more than two years by allowing them to work in other departments based on their skills, educational qualifications and performance. This would ensure that growth opportunities and career prospects are something to look forward to. HR should structure the job in the call centre in a way that its challenging, interesting, allows some form of autonomy.
A Survey of Farmers’ Attitudes Towards Participatory Communication Approaches For Agricultural Improvement: A Case of Makueni Conservation Agriculture Project
(Daystar University, School of Communication, 2015-03) Kavengi, Peter Esther
This study sought to find out attitudes of farmers towards participatory communication approaches used in training Conservation Agriculture. The research areas were Kathonzweni and Mavindini in Makueni County. The objectives of the study were to examine the different participatory communication approaches used in training farmers; to assess the different attitudes of farmers towards the participatory communication approaches used in training them; to identify the most preferred participatory communication training approach according to farmers and to identify ways to improve the participatory communication training approaches as suggested by farmers. Two sampling procedures were used to select the sampling for this study. The purposive sampling procedure and the systematic random sampling procedure. To assess the validity of the data collected in the field, the researcher interviewed two facilitators from CETRAD who participated in training farmers. It was observed that farmers participated more in training approaches that involved them more in the decision making process of the project. The farm-based demonstration had the most number of farmers participating and was rated by the majority of the respondents as their best training approach. The respondents identified how each participatory communication training approach contributed to their understanding of CA. The farmers also identified the shortcomings of each approach and suggested ways that they would be improved to enhance participation by farmers characterized by an increased rate of adoption of agricultural technologies in the country.
A Uses and Gratification Approach to the Usage of Social Media for Public Relations Management at Kenya Plant Health Inspectorate Services (KEPHIS)
(School of Communication, Daystar University, 2022-10) Kimosop, Ruth J.
Abstract The study examined a uses and gratification approach to the usage of social media for public relations management with a particular emphasis on Kenya Plant Health Inspectorate Service (KEPHIs). From literature review, it is evident that corporate organizations that are taking advantage of technological advancements to design and use social media to attain and maintain good public relationships management and service delivery remain flexible amid the changes in the business environment. Therefore, long term benefits are only gained when the established strategy aligns with the new technological changes to ensure that the strategy is adopted and implemented within the required period as well as the proper timing of the market shift. As such, the study objectives were; to examine the motive of using social media for public relations management at KEPHIs, to find out the main gratification of using social media among KEPHI’s publics as a public relations management tool and, to establish the challenges associated with usage of social media (Facebook and Twitter) for public relations management at KEPHIs. The study reviewed relevant literature from previous studies done on social media usage and strategies and what their findings were in regard to organizational public relations management and users’ gratification. For this study, the users and gratification theory was used as the appropriate theory because it incorporates the three main attributes of technological adoption processes in an organization’s public relations management with regard to users’ approach of such technologies. These attributes are first, that media user is motivated and goal oriented, second, users select media based on their expectations that it will meet specific needs, third, media use is driven by individual social and psychological factors and lastly that media competes with other forms of communication for selection and use. This research used mixed methods to examine a user’s and gratification approach to the usage of social media for public relations management. This method was appropriate because its design gave room to the presentation of larger spectrum of divergent views and the mixed method approach allows for stronger interpretations based on the findings. The examination adopted a descriptive research design where data was collected using questionnaires and analyzed using Statistical Package for Social Sciences (SPSS) and presented using frequency tables. The descriptive research design was also used because the problem was specific and well defined. Questionnaires were used to obtain quantitative data on the subject with the aim of having facts on the situation. Interview of key informants in social media usage and gratification, public relations management and stakeholder communication were also carried out to get more information from authorities in the field. Analysis of social media pages including Facebook and Twitter at KEPHIs was used to determine public relations and dissemination of the content including feedback processes and engagements. In conclusion, advancement of technology especially in the areas of information access has opened a window of opportunity for organizations by providing an endless array of potential interactions with publics as well as management for relations. This gives a vital reason for corporate organizations to explore and understand how such social media platforms satisfies the informational needs of the users which is the reason for further studies regarding users and gratification on use of social media strategies for public relations management.
An Actor-Network Analysis of the Use of the World Wide Web in a Kenyan Newsroom’s Journalistic Practice: A Case Of Capital Fm
(Daystar University, School of Communication, 2017-11) Wamunyu, Wambui
The incorporation of digital technologies in for-profit newsrooms has led to disruptions in journalism hierarchies, business models, norms, and practices across the world. In African newsrooms, these disruptions have received a paucity of scholarly attention, and even those have tended towards policy and regulatory matters, or normative analyses founded on the Western liberal democratic model. This study interrogated the incorporation of the web in Kenyan journalistic practice by following the process as undertaken at Capital FM, the country’s pioneer commercial radio station. The study set out to establish the human and technological actors engaged in journalistic practice at Capital FM, as well as determine the nature of interaction among those actors, and the outcomes of those interactions. The research used a socio-technical theoretical lens and applied case study research design with four data collection tools, namely observation, interviews, netnography, and document review. The study used a six-step framework to reduce, organise and evaluate the data. Actor-network theory informed the identification of the actors, their interactions, and the outcomes of those interactions. A thematic analysis was also applied to more deeply interrogate and interpret the data. The two analytical approaches established that Capital FM practiced a networked journalism enacted by multiple human, technological and corporate actants, resulting in modifications and disruptions that were manifested in various efforts of labour, controversies, movement among actors, new roles, and spatial location. New roles were enrolled into journalistic practice, and new practices had become routinised. Audiences had acquired a powerful role through web metrics which informed journalists’ routines and sense of self-identity. Journalistic practice had a new definition, and the blurring of lines between editorial and promotional content had opened new lines of revenue generation even while disrupting the normative values underlying news production. Globalised practices, such as the use of open-source applications, had standardised aspects of the journalism enacted in geographically diverse networked newsrooms. The study also held that actor-network theory was useful in interrogating power dynamics within a networked newsroom context. The study further posited that a new type of commercial news media company had emerged in the Kenyan context, and was defined under the following thematic categories: organisational culture, key decision makers, content, revenue, and infrastructure. The study recommended greater collaboration and interaction between personnel in the two spatial locations to promote greater innovation around content development and an increased understanding among all of the web’s potential as a news platform. It also posited that the web was treated as an online version of a newspaper. This frequently limited the news content to two-dimensional presentations of news yet human actants in the news production process could make greater use of the web’s multimediality, hypertextuality, and interactivity. The study also called for greater reflection among media houses about the implications of the new revenue generation opportunities vis-à-vis journalistic practice.
Adaptation and Validation of Family Burden of Care Assessment Schedule for Autism Spectrum Disorders (Asd) in Nairobi Metropolitan
(Daystar University, School of Applied Human Sciences, 2015-05) Adam , Adam Hussein
The associative burden of care for long-term health conditions like Autism Spectrum Disorder (ASD) demand the development of psychometric instruments for assessment. Beyond those living with ASD, studies show that family members get affected. This study validated the Family Burden of Care Assessment Schedule (FBCAS), determined the burden of care on ASD children and examined the correlation between objective, subjective demand and subjective stress burden. It sampled 460 caregivers of children living with ASD linked to Kenya Association for the Intellectually Handicapped (KAIH) in Nairobi Metropolitan region. It adopted and adapted Family Burden of Care Assessment Schedule (FBCAS) from Burden Assessment Schedule (BAS) for data collection. The questionnaire was self-administered to such caregivers. 435 questionnaires were completed and entered into Ms Excel and analysed using the IBM SPSS 21, and XL STAT Softwares. The researcher then exported data to SPSS for descriptive statistical analyses of demographic variables. The research then carried out a Confirmatory Factor Analysis (CFA) to validate FBCAS and bivariate correlations to determine the relationships between the factors using XL STAT. The FBCAS scored 0,712 on the Kaiser-Meyer-Olkin tests (KMO), its Cronbach’s alpha coefficient its score was 0.671, indicating acceptable levels of reliability. Its nine-factor extractions showed low levels of inconsistency between variables. The findings show that caring for a child with ASD has negative financial, physical health, social, marital and psychological outcomes for caregivers. This study reports a significant correlation between objective and subjective burden. Hence, there are interrelationships in the mechanisms by which these dichotomies affect caregivers.
Adolescent Engagement in Risky Behaviour and Its Impact on Development of Self-Identity: A Case of Secondary School Students in Eldoret East Sub-County, Kenya
(Daystar University, School of Human and Social Sciences, 2014) Jerop, Rodah
This study sought to establish the nexus between risky behaviour that adolescents in secondary schools in Eldoret East Sub-County engaged in and its impact on development of self-identity. The target population comprised 2046 Form Two students, 46 head teachers and 46 teachers in charge of Guidance and Counselling. Fourteen (14) schools were selected using stratified random sampling while 14 head teachers and 14 teachers in charge of Guidance and Counselling were purposively selected. Data was collected using questionnaires and structured interview schedules. Data collected was coded and processed. Chi-square correlation analysis and Pearson Product Moment correlation coefficient were computed to test for the relationship between risky behaviour and self-identity among adolescent students. Analyzed data was presented in form of cumulative frequency tables, percentages, charts and graphs. The study established that adolescent students engaged in three main types of risky behaviour: drug and substance use and abuse, unprotected sex and suicide attempts. Adolescents’ engagement in risky behaviour negatively affected the development of their self-identity. The main factors influencing students’ engagement in risky behaviour were peer influence and family backgrounds. Some of the proposed strategies for dealing with students’ engagement in risky behaviour included strengthening peer education programs and building capacity for Guiding and Counselling departments. The study recommends that, upon joining Form One, students should be taken through induction workshops to enhance their ability to choose friends and cope with peer pressure as well as avoid exposure to risky behaviour.
Adoption Of Virtual Communication As A Tool For Development Communication: A Case Of Technoserve’s Ainfp Program In Kenya
(School of Communication, Daystar University, 2023-10) Ngila, Faith Ndinda
This study investigated the adoption of virtual communication within TechnoServe’s Alliance for Inclusive and Nutritious Food Processing (AINFP) program in Kenya. Utilizing a descriptive cross-sectional design, the study investigated the extent of adoption, factors influencing adoption, and challenges faced by 59 staff from 23 food processing companies supported by TechnoServe in the AINFP program. The research established a great extent of virtual communication adoption and utilization in the AINFP program. Notably, email (98.2%) and WhatsApp (94.8%) emerged as the most widely used tools. Quantitative analysis (SPSS version 27) was employed to scrutinize the factors influencing adoption of virtual communication. The findings revealed that the Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) were the top factors that influenced the adoption of virtual communication tools, which was in line with the Technology Acceptance Model (TAM) framework. The study also established various benefits that AINFP clients linked with the use of virtual communication in their businesses. These included its ability to make work efficient (98.2%), saving time (94.7%), and giving access to business solutions (93.0%). Despite these evident benefits, the research identified significant factors and challenges that affect adoption and utilization of virtual communication technologies. This research recommends that development practitioners and organizations should establish strategies to enhance and improve the adoption and utilization of virtual communication tools in their efforts to empower and communicate with communities.
Advancing Sports Diplomacy Through Sports Institutions in Kenya: A Case Of Kenya Basketball Federation In Nairobi County, Kenya
(Daystar University, School of Arts and Social Sciences, 2023-10) Odhiambo, Ronald Henry
Kenya's sports diplomacy has flourished, with Kenyan athletes attaining international recognition and success, particularly in basketball. This study sought to establish whether the Sports institution and government helps in advancing sports diplomacy in Kenya as the main objective. The study was guided by these specific objectives: to examine sportspersons' perceptions of the KBF's role in advancing sports diplomacy in Kenya; to examine the strategies and initiatives used by the KBF to advance sports diplomacy in Kenya; lastly, to assess the government's contribution to the development of the KBF in Kenya. The study was underpinned by soft power theory and institutional theory. This Study used a qualitative and descriptive research design to examine what is happening and what role the KBF and the government play to strengthen sports diplomacy nationally. This study used a sample of 50 respondents through purposive sampling, consisting of basketballers, coaches, league officials and fans. Two focused group discussion was conducted, including coaches and selected senior players from the national team. The data was analysed qualitatively and using content analysis. A thematic approach was used, and the research was organized into key themes after coding. The study found that athletes' impressions of the KBF's participation in sports diplomacy are positive, flaws in the KBF's strategies and initiatives’ effectiveness, and a lack of transparency in governments ‘contribution to the federation. The study recommends enhanced communication stressing open and regular contact with sportspersons, the KBF to focus a heavy emphasis on grassroots engagement, and transparency and provision of financial assistance and development of infrastructure by the government.
Aga Khan University Employee Communication Channels and Their Relevance To Campus Growth
(Daystar University, School of Communication, 2013-06) Ngina, Nzuki Janet
The subject of employee communication has gained interest among corporate communication scholars in the recent years. Leaders and managers in private and public sectors across the globe have also recognized the value of effective employee communication to organizational growth and success, staff motivation and commitment. However, employee communication channels are rather neglected management instruments in employee communication. Given the need to foster good communication between the employer and the employee in any institution for organizational growth, the purpose of the study was to find out Aga Khan University employee communication channels and their relevance to campus growth using stakeholder and systems theory as a theoretical framework. Being descriptive, the study employed survey method of collecting data. The researcher received 93% response rate, namely out of the 75 sampled participants, only 70 questionnaires were received back. The data collection instruments were questionnaires and an interview protocol. The study found that AKU frequently utilized Electronic mail, the telephone and face-to-face as its channels of communication. The study also revealed that staff required feedback from supervisors on issues raised as well as channels that would collect their suggestions. The study also noted that the current channels convey employee needs as E-mail and face-to-face were the choices of channels in raising issues plus 71% of respondents gave their overall satisfaction of the channels. Accordingly, the study found that the channels were relevant for campus growth and respondents gave examples such as staff forums. The study recommended introduction of suggestion boxes to collect employees’ views, and also engagement of staff in outdoor activities to enhance team building. Furthermore, a communication policy should be available to all staff for operational guidelines on how to access campus information and the protocols to observe.
Airlines in Leveraging Diplomatic Strategies to Manage Air Rage Incidents on Commercial Operations from 2000 To 2021: A Case Study of Kenya Airways.
(Daystar University, School of Arts and Social Sciences, 2023-10) Karimere, Emily Waithera
In recent years, there has been an alarming increase of reported incidents of air rage. Their level of aggression has also escalated and thus the aviation industry has decried their frequent occurrence due to the adverse negative implications they have had on airlines. These include adverse delays/disruptions to airline operations and fellow passengers’ itineraries; injuries (physical and emotional) to affected crew and passengers; damages to the aircraft and/or other assets; and also have a negative impact to profit margins. A greater worry is that in extreme instances, when its consequences became catastrophic, fatalities resulted. The purpose of the study was to investigate how airlines could leverage on long standing diplomatic strategies practiced by the international relations system to manage incidents of air rage on their commercial operations. Thus, the study sought to first uncover the gaps that exist in the Tokyo Convention (the foremost regulatory framework concerning their deterrence) and then advice airlines on the most appropriate diplomatic strategies that they could employ to manage the incidents and as well seek favourable legal redress from offenders without tarnishing their corporate image. The study also investigated the efficiency of the standard operating procedures issued to the front-line personnel to help them manage these incidents. The researcher conducted a case study of Kenya Airways and adopted a qualitative methodology. The findings were able to establish airlines to be significant multinational corporation (MNC) but were not sufficiently exercising their resounding influence to seek favourable redress for themselves. The study determined the Tokyo Convention limited prosecutorial jurisdiction to the nation where the aircraft was registered and its consequent protocol (MP14) to correct this oversight was not widely accepted thus making it difficult for airlines to manage the behavior. The study recommended that airlines ought to employ public, multi-track, corporate and cultural diplomacy to influence the industry’s regulators to enact tougher legal reforms to manage the air rage nuisance and as well improve on the training they offer their front-line personnel to mitigate and mange air rage incidents.
An Analysis of a Corporate’s Image Restoration Strategies Post a Crisis: The Case of Select Government Ministries in The Republic of Rwanda
(Daystar University, School of Communication, 2022-10) Muragijimana, Louise
The purpose of this study was to analyze the image restoration strategies that have been utilized by the Government of the Republic of Rwanda post the 1994 Genocide against Tutsi in Rwanda to restore her corporate image. This was crucial as it was necessary given the absence of literature evaluating whether the corporate image restoration strategies employed by the government have been a significant contributing factor in restoring the country’s image. The study was guided by three objectives: To identify the strategies used by the Republic of Rwanda to restore her image as a corporate, post the 1994 genocide against Tutsi in Rwanda. To evaluate Rwanda’s corporate image, post the 1994 genocide against the Tutsi in Rwanda. To analyze the use of corporate image restoration strategies in restoring Rwanda’s image, post the 1994 genocide against the Tutsi in Rwanda. The target population for this study was the key government employees working in select government ministries in the government of Rwanda. The study used a descriptive research design and a stratified sampling technique. The analysis was done using the Statistical Package for Social Sciences (SPSS) software and utilized descriptive statistics to present the findings. The key findings from the study were that the use of corporate image restoration strategies had an influence in restoring Rwanda’s corporate image and reducing offensiveness strategy played the most significant role in helping to restore the image of Rwanda. The key recommendation was that the Government of Rwanda should consider focusing on the implementation of strategies and activities that are most effective towards restoring her image such as reducing offensiveness.
An Analysis of Competitive Strategies Employed in Microfinance Institutions: A Case Of Kenya Women Finance Trust
(Daystar University, School of Business and Economics, 2012-05) Kisuna, Pauline Mueni
The study sought to examine competitive strategies employed in microfinance institutions a case of KWFT. The purpose of the research study was to analyze competitive strategies employed by Kenya Women Finance Trust in dealing with competition and being at a competitive edge. The study had three objectives; to determine the types of competitive strategies employed by KWFT, to access the contributions of using competitive strategies in KWFT and to establish the various challenges affecting the formulation and implementation of competitive strategies in KWFT. The research adopted descriptive and case study designs. The sample size was thirty respondents from a target population of one hundred and one respondents. The research used both stratified random sampling and purposive sampling methods. The research study used questionnaires and interview schedules to collect data. Data was analyzed using Statistical Package for the Social Sciences (SPSS) version 20 and Microsoft Excel 2007. The research findings indicated that KWFT used several competitive strategies so as to be at a competitive edge in the market, the majority being geographical expansion strategy, market and product development, improved marketing methods and differentiation strategy. The use of these competitive strategies in KWFT had several contributions such as the organization’s ability to be at competitive edge by being able to retain customers and also by achieving high profits for an organization. The various challenges that affected the use of competitive strategies included financial challenges and lack of skilled personnel to formulate and implement the competitive strategies. The study recommended that all the challenges raised should be tackled by KWFT so as to continue enjoying a competitive position in the market.

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