A Communication Audit of The Internal Publics of Privately Owned Secondary Schools: The Case of Nairobi County, Kenya.
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Date
2011-10
Authors
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Publisher
Daystar University, School of Communication
Abstract
Cazmunication Audit (CA) has become a master trope across many spheres of research (Tourish, 2010). There are two levels in using communication audit.
=s:•- *ere is the diagnostic level where organizational values and beliefs are examined tools which disclose the means in which various groups of internal publics
=mzxate with one another and how well they do so. The other level is prescriptive where iD±nzs that emerge from the diagnostic events lead to the advancement of a gradually strategy. It is only recently that communication has gained visibility in schools. In communication became a serious topic among stakeholders in the education sector context of unrests. This study audited communication styles amongst the internal of privately owned secondary schools (POSSs) in Nairobi County, Kenya. Data was
—Ssed quantitatively using descriptive statistics made of visual techniques like tables, pie and figures; and narratives derived from the qualitative data. A multi-method CA was within 18 POSSs and a total of 162 individuals were selected. The CA uncovered s:rnus communicative problems that require the attention of proprietors and management of *ZSSs. Specifically, the study found out that the government has not enacted legislation to
•cognize the Kenya Private Schools Association as a regulator of the POSSs under its watch. FHer, a lack of freedom to express opinion by teachers and students was noted. Existing ammunication gaps such as the non-existence of organizational charts, communication pians, clarity of responsibilities and reporting lines, lack of written down communication Plicy or even whistle blower policy were noted. Fear of reprisal, victimization or being perceived as a whistle-blower amongst teachers and, snitches among students was evident. This was found to be a deeply rooted culture in the schools. Future studies can then investigate whether this status quo has changed. The main contribution of this study to literature is that it is a baseline study on the communication practices for POSSs.
Description
Master of Arts in Communication
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Citation
Ombuya, N. A. (2011). A Communication Audit of The Internal Publics of Privately Owned Secondary Schools: The Case of Nairobi County, Kenya. Daystar University, School of Communication