Daystar University Repository

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Communities in DSpace

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Class Projects and Student Articles 3
A collection of Class Projects and Student articles showcasing innovative ideas and diverse perspectives from our talented student community at Daystar University
Conference/ Workshop/ Seminar/ Proceedings/ Lecture Series 94
A collection of conference, workshop, seminar, proceedings, and lecture series showcasing diverse topics and cutting-edge research from faculty and staff of Daystar University.
Daystar Archives 45
An archival collection chronicling the institutional history, academic achievements, and diverse heritage of Daystar University.
Daystar University Publications 1475
A collection of Publications by faculty and staff showcasing research, academic achievements, and institutional insights of Daystar University.
Lectures and Speeches 7
A collection of Lectures and Speeches from distinguished speakers across various disciplines of Daystar University.

Recent Submissions

Investigating The Role of Employees in Corporate Reputation Management: A Case of Kenya Power and Lighting Company (KPLC)
(Daystar University, School of Communication, 2022) Malowa, Hilda Phelicia
This study sought to investigate corporate reputation management from an internal stakeholders' point of view specifically looking at employees' role in corporate reputation management using the case of Kenya Power and Lighting Company (KPLC) a public sector organization. Reputation in government organizations, has been given connotation such as bad, and have been affiliated with unfavorable words. Further, corporate reputation management of public sector organization is quite difficult and that problems keep reoccurring. The key objectives of the study included to investigate internal corporate communication channels used by KPLC, examine how KPLC can build and manage their reputation and examine mechanisms encouraging KPLC employee commitment to corporate reputation management. The theoretical framework used to inform the basis of this study include, Stakeholder theory, which focuses on the relationship between a firm and other people in its internal and external environment and examine how these links influence ways in which a firm conducts its operations. The study assumed a descriptive research design, with a sample size of 160, where stratified random sampling technique was used, data was collected through use of self-administered questionnaire and interviews conducted. The findings of this research indicated that KPLC has focused on external stakeholders that is customers and looking at it from a customer satisfaction perspective. Further, findings indicated that KPLC employees lack organizational commitment. The study recommends that public sector organizations should improve on their media relations, crisis management techniques and employ a two-way communication flow.
Factors Affecting Fulfillment of The Strategic Participatory Development Communication in The Ack Diocese of Mount Kenya South
(Daystar University, School of Communication, 2020) Irungu, Rufus Githaiga
The purpose of the study was to determine the factors that influenced the fulfilment of the strategic participatory development communication (PDC) at the Anglican Church of Kenya Diocese of Mount Kenya South. Study objectives were to; examine the participatory development communication strategies used to support development projects, examine society engagement in the strategic participatory development communication fulfilment process and to identify challenges of strategic participatory development communication fulfilment in the diocese. The study used a case study research design and the target population was the residents of Ndeiya ward which is one of the seven administrative wards of Limuru constituency within Kiambu County. Purposive sampling techniques were used to select a sample size of 38 respondents. Data was gathered using interviews, Focus Group Discussion (FGD), content analysis and field observation. The collected data were organised and analysed through content and thematic analysis. The results revealed that Anglican development services (ADS) engaged the society in its development initiative by integrating equity in its programming through participatory processes and communication activities. However, the donor-driven project design had a set timeline which allowed for the project's implementation but did not enhance the fulfilment of an ideal PDC approach. The challenges of strategic PDC fulfilment included suspicious by stakeholders that the PDC and ADS project might not be good for them. Conflicting and competing interests as well as low education levels of stakeholders that challenged the PDC strategy fulfilment. The study concluded that although participatory communication generated dialogue and empowered project beneficiaries, the nature of participation for project fulfilment was not clear. The study recommends that programme development designers, coordinators and facilitators engage with strict adherence to existing cultural traditions so as to advantage all participants in communities through traditional means and use of traditional ceremonies.
Relationship Between Business Process Outsourcing and Employee Motivation: A Case of Call Centres International, Kenya
(Daystar University, School of Business and Economics, 2022) Lavuna, Dorothy M.
The purpose of the study was to assess the relationship between Business Process Outsourcing and employee motivation at Call Centers International (CCI) Kenya. The objectives of the study were to examine Business Processes Outsourcing practices at CCI Kenya, establish the level of employee motivation at CCI Kenya, and to determine the relationship between business process outsourcing and employee motivation at CCI Kenya. The study was anchored on the two-factor theory known also as motivator-hygiene theory. The role of the theory was to further the understanding of motivation among BPO employees. The study used descriptive research design and correlation analysis. The target population was all the BPO call employees at CCI Kenya, who were a total of 366 employees. The data was collected, coded, and analyzed using SPSS after which descriptive results were presented in form of percentages, frequencies, tables, graphs, and figures. Qualitative data was also presented in narratives. This study found that CCI Kenya is not only a key player in the BPO industry in Kenya but conducts its practices in a free, fair and ethical manner. This study also found that the employee level of motivation was significantly high with 70% being productive in their responsibilities at CCI. The results of the study show that there is a strong relationship between business process outsourcing and employee motivation at CCI Kenya. The study recommends enhancement of practice success factors at CCI Kenya. The study also recommends that CCI Kenya should employ strategies of motivation on employees so as to show appreciation to the work done by employees of CCI Kenya.
NUR/NUP 223: Medical Surgical Nursing II
(Daystar University, 2019) School of Nursing, Department of Medical Surgical Nursing and Basic Health Sciences
NUR 404/NUP 423: Curriculum and Instruction in Nursing
(Daystar University, 2019) School of Nursing, Department of Nursing Education, Administration and Research