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- A collection of Class Projects and Student articles showcasing innovative ideas and diverse perspectives from our talented student community at Daystar University
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Recent Submissions
The Role of Public Relations in Government Development Programs: A Case of Kenya National Blood Transfusion Services
(Daystar University, School of Communication, 2023-10) Anyanga, Sally Beth
This study explored the role of PR in promoting government development programmes with a special focus on Kenya National Blood Transfusion Services. The study was guided by three objectives which included, to investigate the role of KNBTS public relations in managing reputation, assess the effectiveness of the PR strategies of KNBTS in blood donations in Kenya, investigated the factors affecting the effective practice of PR in KNBTS. To achieve the above objectives, the study employed three data collection tools i.e., questionnaire, key informant interview and secondary data source. The study applied census method in collecting data, with the use of questionnaires to all the employees. The study population was all the 63 employees of KNBTS; the pre-testing was conducted at St. John Ambulance. The study was informed by the public relations theory and the excellence theory. From the findings, KNBTS’s organizational reputation was reflected in features like, professionalism, integrity and credibility, customer friendliness and service delivery. In addition, KNBTS formulates a communication strategy annually. it undergoes four stages: analysis, budgeting, evaluation. Employees’ involvement depends on the duration of work, area of expertise and position. A total of 58.3% of employees are involved in the formulation, while only 16.7 % are strongly involved in the decision making. Hence, there is a link between reputation and communication strategy formulation, the stronger an employee is involved in communication strategy the stronger the reputation of KNBTS. The study concluded that very little information is available about the practice of PR in government institutions in Kenya, given the fact that some institutions do not have fully established PR units. The study recommends that there should be independent and well-established PR departments and directorates in all government ministries at the strategic level to enable the PR practitioners participate in making decisions.
The Role of Internal Communication on Employee Job Satisfaction in Organizations: A Case of Capital Markets Authority.
(Daystar University, School of Communication, 2023-10) Koyiet, Leah N.
This study aimed to investigate the internal communication practices at the Capital Markets Authority (CMA) and their impact on employee job satisfaction. A mixed-methods approach was employed, involving a survey questionnaire administered to 92 CMA employees and in-depth interviews with four key informants from the organization. The data collected were analyzed using both quantitative and qualitative methods. The study identified a variety of communication channels used at CMA, with email being the most preferred. The organization utilized a combination of traditional and digital methods to meet employees' diverse communication needs. Information primarily flowed from directors to staff, reflecting a top-down communication approach. However, lateral and informal communication channels also played a significant role in information dissemination. A majority of respondents perceived the communication approach at CMA as "very formal." While this formality aligns with the organization's professionalism, it highlighted the need for a balance with open and transparent communication. Timely access to job-related information positively influenced job satisfaction among CMA employees. Clear communication about organizational performance, supervisor availability, structured meetings, informal communication, and peer interaction contributed significantly to job satisfaction. Communication challenges including impatience, information silos, delays, deliberate withholding of information, and early receipt of information, were acknowledged and need to be addressed. Effective internal communication processes have a direct and positive impact on employee job satisfaction at CMA. Timely access to information, transparency in leadership communication, and opportunities for peer interaction were key drivers of job satisfaction. Addressing communication challenges is essential for streamlining communication processes and enhancing employee satisfaction. The study recommends that CMA should maintain a balance between formal and open communication, address communication challenges, and continue to foster a culture of transparency and timely information sharing to further enhance job satisfaction. CMA should also develop internal communication policies and guidelines to guide strategic internal communication practices.
How Accountants Perceive and Construe the Intention to Disclose Social Responsibility Information: A Study of Kenyan Companies
(European Journal of Business and Management, 2017) Wachira, David Muturi; Jankowicz, Devi
This study which was exploratory in nature was aimed at examining the perception, constructs and intentions of accountants to disclose social responsibility information. Disclosure indices were used to determine the current Corporate Social Disclosures (CSD) practices of listed companies in Kenya and to classify companies as high disclosure companies and low disclosure companies, while repertory grid technique was used determine how accountants perceive and construe intention to disclose CSD. Interviews were conducted with accountants from both high disclosure and low disclosure companies. The repertory grid data were analysed in two stages: individual cases analysis and cross-cases analysis. The individual case were analysed using the principal component analysis. For the cross-cases analysis, content analysis was used to categorize constructs based on their expressed meaning. It was found that the reputation of the company is the main motivation for high disclosure companies to disclose social responsibility information and institutional factors were the main motivation for low disclosure companies. It is recommended that regulation and standardisation of CSD can make it more useful for decision-making by various stakeholders.
The Role of Civil Society in Climate Change Response and Mitigation Strategies: An Analysis of the Kenya Climate Change Working Group
(Daystar University, School of Arts and Social Sciences, 2023-10) Muriithi, Anne Wangui
The Kenya Climate Change Working Group (KCCWG) was the focus of this study's analysis of the role of civil society in adaptation and mitigation tactics for climate change. Understanding how climate change affects Kenya and assessing the efficacy of mitigation measures implemented by various state and non-state entities are the driving forces behind the study. The study objectives were to examine the climate mitigation strategies and initiatives employed by the Kenya Climate Change Working Group, to analyze the effectiveness of the climate mitigation strategies and initiatives implemented by the Kenya Climate Change Working Group, and to analyze the challenges faced by the Kenya Climate Change Working Group in climate change adaptation and mitigation efforts. The Collective Action theory and the Social Movements theory inform the study. Semi-structured interviews and document analysis served as the main methods for collecting data in this qualitative study. These tools made it easier to explore participant perspectives, experiences, and knowledge on civil society participation in climate change activities. The study used a narrative analysis strategy to assess the data gathered under the study's goals. The population comprised the study population of the decision-makers, key informants, and stakeholders from the KCCWG and other pertinent organizations participating in Kenya's climate change governance and policy. The sample size was decided using a purposeful sampling technique, considering inclusion and exclusion criteria. Participants were chosen based on their knowledge, participation in climate change activities, and capacity to offer insightful information about the function of civil society in climate change response and mitigation methods. The findings will help to fill policy and governance gaps, assess the efficacy of present mitigation efforts, and highlight the potential effects of climate change on Kenya's socioeconomic and natural systems.
Participatory Communication in Self-Directed Learning for Teenage Self-Development: A Case of President’s Award–Kenya, Eastern Region
(Daystar University, School of Communication, 2023-09) Kimathi, Brendah Kanana
Kenya’s education system is based on a curriculum put together by persons outside of students who learn. This system of learning is uniform for all students regardless of their interests, gifts or socio-economic backgrounds. Communication in learning is mostly linear where learners are expected to retain what they are taught so as to pass exams. The purpose of this study was to comprehend the role of participatory communication in the self-directed learning process in President’s Award Kenya. The objectives of the study were: to find out the role of participatory communication in the process of self-directed learning in the President’s Award- Kenya, to understand the relationship between self-directed learning and the achievement of learning outcomes in President’s Award- Kenya and to establish whether self-directed learning leads to more interest and retention of knowledge and skill in learners in the President’s Award-Kenya Program. This study used a mixed method approach to collect both qualitative and quantitative data. The findings showed that learners in President’s Award Kenya actively participated in their own development by making decisions on what they learnt and how they learnt. The use of dialogue between all the stakeholders in the process of education ensured that learners’ education needs were met. Self-directed learning in President’s Award Kenya led to confidence in learners and achievement of learning goals. The study recommends that stakeholders in education should involve learners in contributing to their education so as to empower and prepare learners to develop the skills necessary to be effective members of society.