Effects of E-Commerce Strategies on Organizational Performance for Deposit Taking Saccos in Kenya: A Case Study of Un Sacco
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Date
2018-11
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Daystar University School of Business and Economics
Abstract
Electronic commerce strategy implementation is fundamental to the achievement of good organizational performance. The purpose of the study was to assess the effects of E-commerce strategies on organizational performance for UN Sacco. The study objectives were to identify E-commerce strategies, evaluate measures of organizational performance, find out the effects of E-commerce strategies on organizational performance and identify challenges facing UN Sacco in implementation of E-commerce strategies. A descriptive research design was used for the study and a census of 37 employees was conducted. The study used both primary and secondary data with the questionnaire being the primary data collection tool and the UN Sacco Strategic Plan for 2012-2017, among other reports, offering secondary data. The analysis of the data was done using SPSS version 23. The findings indicated that 60% of the respondents noted existence of various E-commerce strategies and 93% of the respondents agreed that industry emerging trends is a key factor influencing the UN Sacco to implement E-commerce strategies. Similarly, service turnaround time was found to be the best measure of organizational performance, as noted by 72% of the respondents, and the greatest impediment to implementation of E-commerce strategies was required change in organizational culture as noted by 67% of the respondents. The study recommends enhancement of existing, and acquisition of new, E-commerce strategy tool per emerging industry trends; creating awareness of E-commerce cyber security measures; and training of customer and employees on how to use E-commerce platforms to improve on organizational performance.
Description
Master Of Business Administration
In Strategic Management
Keywords
E-Commerce Strategies, Organizational Performance for Deposit Taking Saccos, Un Sacco
Citation
Magaju. E. (2018). Effects of E-Commerce Strategies on Organizational Performance for Deposit Taking Saccos in Kenya: A Case Study of Un Sacco. Daystar University School of Business and Economics