Effects of E-Commerce Strategies on Organizational Performance for Deposit Taking Saccos in Kenya: A Case Study of Un Sacco

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dc.contributor.authorMagaju, Evelyn
dc.date.accessioned2021-11-23T00:53:38Z
dc.date.available2021-11-23T00:53:38Z
dc.date.issued2018-11
dc.descriptionMaster Of Business Administration In Strategic Managementen_US
dc.description.abstractElectronic commerce strategy implementation is fundamental to the achievement of good organizational performance. The purpose of the study was to assess the effects of E-commerce strategies on organizational performance for UN Sacco. The study objectives were to identify E-commerce strategies, evaluate measures of organizational performance, find out the effects of E-commerce strategies on organizational performance and identify challenges facing UN Sacco in implementation of E-commerce strategies. A descriptive research design was used for the study and a census of 37 employees was conducted. The study used both primary and secondary data with the questionnaire being the primary data collection tool and the UN Sacco Strategic Plan for 2012-2017, among other reports, offering secondary data. The analysis of the data was done using SPSS version 23. The findings indicated that 60% of the respondents noted existence of various E-commerce strategies and 93% of the respondents agreed that industry emerging trends is a key factor influencing the UN Sacco to implement E-commerce strategies. Similarly, service turnaround time was found to be the best measure of organizational performance, as noted by 72% of the respondents, and the greatest impediment to implementation of E-commerce strategies was required change in organizational culture as noted by 67% of the respondents. The study recommends enhancement of existing, and acquisition of new, E-commerce strategy tool per emerging industry trends; creating awareness of E-commerce cyber security measures; and training of customer and employees on how to use E-commerce platforms to improve on organizational performance.en_US
dc.description.sponsorshipSchool of Business and Economics Daystar Universityen_US
dc.identifier.citationMagaju. E. (2018). Effects of E-Commerce Strategies on Organizational Performance for Deposit Taking Saccos in Kenya: A Case Study of Un Sacco. Daystar University School of Business and Economicsen_US
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/3719
dc.language.isoenen_US
dc.publisherDaystar University School of Business and Economicsen_US
dc.subjectE-Commerce Strategiesen_US
dc.subjectOrganizational Performance for Deposit Taking Saccosen_US
dc.subjectUn Saccoen_US
dc.titleEffects of E-Commerce Strategies on Organizational Performance for Deposit Taking Saccos in Kenya: A Case Study of Un Saccoen_US
dc.typeThesisen_US

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