Exploring the Four-part Model of Corporate Social Responsibility A Case Study of Total Kenya

Abstract

Corporate social responsibility has become a business buzzword and a new way of doing business. In Kenya corporate social responsibility is taken to mean giving back to society. However, the modern trend of corporate social responsibility has shifted from philanthropy. The research is a case study on Total Kenya, a multinational oil corporation that has been in operation for the last fifty one years in Kenya. The company has embraced the corporate social responsibility agenda according to the Four-part definition of corporate social responsibility. The study aimed at identifying the nature of corporate social responsibility at Total Kenya, the perceived benefits of corporate social responsibility and whether the activities that constitute corporate social responsibility are well suited to Total Kenya's vision, mission and overall strategy. Various documents approaches were used to collect data with observation being used to verify the documented information. The study found that Total Kenya has embraced the Four-Part Model of corporate social responsibility and that Eco Challenge and Be Alive are the most celebrated and reported programs. The research recommends that companies voluntarily integrate social and environmental concerns in their operations with the stakeholders in order for corporate social responsibility initiatives to be successful as this is the modern trend.