The State of Public Relations Practice and Profession in Kenya

Abstract

The purpose of this study was to examine the state of public relations practice and profession in Kenya and to establish the models that are used. To describe the current state of public relations, this study used a descriptive survey research approach. The tool used to collect data was a self-administered questionnaire. A total of 250 questionnaires were sent out and 100 were returned The study revealed that majority of the public relations practitioners and profes- sionals are not formally trained in public relations. Further, majority of them are most likely to be women, they are likely to be divorced or separated. The public relations profession is also a profession of the young with men and women aged between 25-45 years being the majority. It is also a well paying job compared to other professions. This study further indicated that public relations is practiced in most organiza- tions though it was prevalent in the Government sector. Public Relations is als misunderstood by management of most organizations. The most commonly used models, although not by intention, are the symmetrical model and the public infor- mation model. Several recommendations have been given especially to the Public Relations Society of Kenya to improve the profession in Kenya. Training is advocated, to those already in the practice including in-house training, seminars and work- shops.