An Analysis of Competitive Strategies Employed in Microfinance Institutions: A Case Of Kenya Women Finance Trust
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Date
2012-05
Authors
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Journal ISSN
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Publisher
Daystar University, School of Business and Economics
Abstract
The study sought to examine competitive strategies employed in microfinance institutions a case of KWFT. The purpose of the research study was to analyze competitive strategies employed by Kenya Women Finance Trust in dealing with competition and being at a competitive edge. The study had three objectives; to determine the types of competitive strategies employed by KWFT, to access the contributions of using competitive strategies in KWFT and to establish the various challenges affecting the formulation and implementation of competitive strategies in KWFT. The research adopted descriptive and case study designs. The sample size was thirty respondents from a target population of one hundred and one respondents. The research used both stratified random sampling and purposive sampling methods. The research study used questionnaires and interview schedules to collect data. Data was analyzed using Statistical Package for the Social Sciences (SPSS) version 20 and Microsoft Excel 2007. The research findings indicated that KWFT used several competitive strategies so as to be at a competitive edge in the market, the majority being geographical expansion strategy, market and product development, improved marketing methods and differentiation strategy. The use of these competitive strategies in KWFT had several contributions such as the organization’s ability to be at competitive edge by being able to retain customers and also by achieving high profits for an organization. The various challenges that affected the use of competitive strategies included financial challenges and lack of skilled personnel to formulate and implement the competitive strategies. The study recommended that all the challenges raised should be tackled by KWFT so as to continue enjoying a competitive position in the market.
Description
MASTER OF BUSINESS ADMINISTRATION
in Strategic Management
Keywords
KWFT., competitive strategies
Citation
Kisuna, P. M. (2012). An Analysis of Competitive Strategies Employed in Microfinance Institutions: A Case Of Kenya Women Finance Trust. Daystar University, School of Business and Economics