The Effects of Mobile Banking on Performance Amongst Commercial Banks: A Case of Murang’a County
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Date
2016-06
Authors
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Journal ISSN
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Publisher
Daystar University, School of Business and Economics
Abstract
Over the years, the world has witnessed significant evolution in telecommunication industry, with a lot of advancement in innovation, growing from only voice to other forms of multimedia communications and value add services. Technology advancements have introduced a new ways of delivering banking service through mobile phones. The study aimed to determine the effects of mobile banking on performance amongst commercial banks. The key objectives were to establish the level of usage, to identify the challenges of mobile banking and to determine the effects of mobile banking on performance amongst commercial banks. The study adopted a descriptive design. Random sampling was used. The respondents were employees and customers drawn from the seven commercial banks in Murang’a. Interviews and questionnaires were used as the primary data collection methods. The data collected was analysed using the Statistical Package for the Social Sciences (SPSS) version 20. The findings show that the level of usage of mobile banking among customer respondents was higher in male respondents as compared to female respondents and that that security was a major challenge for the respondents when using mobile banking. Another significant finding was that there was a positive association between increase in revenue, transactions and customer base for banks that adopted mobile banking. Some of the recommendations is that mobile banking users need to embrace other mobile banking services such as accounting, stock trading service. Recommendations to banks included coming up with an integrated platform would enable easy access for clients to their bank accounts.
Description
MASTER OF BUSINESS ADMINISTRATION
in Strategic Management.
Keywords
telecommunication industry, mobile banking, commercial banks
Citation
Njue, S. (2016). The Effects of Mobile Banking on Performance Amongst Commercial Banks: A Case of Murang’a County. Daystar University, School of Business and Economics