Competitive Strategies and Performance of Private Primary Schools

Loading...
Thumbnail Image

Date

2018

Journal Title

Journal ISSN

Volume Title

Publisher

International Journal of Economics, Commerce and Management

Abstract

The objective of the study was to determine the effect of competitive strategies on the performance of private primary schools and the corresponding hypothesis was formulated and tested. The study targeted 100 employees of 50 selected private primary schools in Kiambu County, Kenya and all of them responded. The study adopted a descriptive research design and purposive sampling. SPSS Version 21 was used to analyze data using simple linear regression analysis. Research findings from the test of hypothesis established that competitive strategies have positive and significant effects on the performance of private primary schools. The study confirms Competition Theory, Stakeholder Theory and Porter’s Generic Model which show a close link between the two variables.

Description

Keywords

Competitive strategies, Private primary schools, Competition Theory, Stakeholder Theory, Porters Generic Model

Citation

Muiru, A.M., Kyongo, J.K., Onchomba, M. (2018). Corporate governance and performance of Savings and credit cooperative societies in selected private universities in Nairobi County, Kenya. International Journal of Economics, Commerce and Management, 6(2), 485-494.

Collections