Effect of Strategic Change on A Firm’s Performance in The Energy Industry in Kenya: A Case of Schneider Electric Kenya Limited
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Date
2018-05
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Daystar University, School of Business and Economics
Abstract
Kenyan industries in the recent years have been facing a growing number of challenges that threaten their growth. Dynamism in the local and global environment has been the leading cause of these growing challenges. In this regard, firms in the energy industry have not been spared. Companies develop and implement strategies that enable them to counter the challenges, increase market share and growth. This study’s main objective was to determine the effect that strategic change has on the performance of firms in the energy industry in Kenya. The study adopted a descriptive research design. Questionnaires and interviews were used to collect data. The target population was 242 employees of SEKL. Data was analyzed using Statistical Package for Social Sciences (SPSS) and presented using tables and figures. The study established that restructuring, process or systems change, corporate culture change and management change were the key strategic changes implemented in SEKL. The study also established that SEKL measured its non-financial performance through employee satisfaction, internal processes’ efficiency and effectiveness, and growth and learning. The research concluded that strategic change had a positive effect on the performance of SEKL. The study recommends that SEKL, now being a MNC, should measure its performance globally and in terms of market share, that SEKL does thorough preparation of the change process through training and establishing effective communication channels and identifying the key areas that can pose challenges in the organizational change process.
Description
Master of Business Administration in Strategic Management
Keywords
Strategic Change, Firm’s Performance, Energy Industry in Kenya, Schneider Electric Kenya Limited
Citation
Ondiso, N. S. (2018) . Effect of Strategic Change on A Firm’s Performance in The Energy Industry in Kenya: A Case of Schneider Electric Kenya Limited : Daystar University, School of Business and Economics, Nairobi.