Cross Cultural Communication and Project Performance: A Case of Usaid Kiwash Project.
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Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Daystar University, School of Business and Economics
Abstract
Cross-cultural communication is the process of exchanging information between individuals from different cultural backgrounds, aimed at fostering understanding, collaboration, and shared goals. In project management, particularly within international and culturally diverse environments, effective cross-cultural communication plays a crucial role in overcoming barriers related to language, values, and practices. This study investigates the effect of cross-cultural communication on project performance, focusing on USAID’s Kenya Integrated Water, Sanitation, and Hygiene (KIWASH) project. The study's objectives were to examine the cross-cultural communication practices employed in the KIWASH project, assess its overall performance, and determine how communication across cultures influences project outcomes. Anchored in the Cross-Cultural Communication Competence (CCC) Model, the study highlights critical communication skills such as interpersonal interactions, team effectiveness, cultural empathy, and cultural uncertainty. Supporting this model, Adaptation Theory explores how individuals and teams adjust to new cultural environments, while the Triple Constraint Triangle provides a framework for evaluating project performance in terms of scope, time, and cost. Additionally, the Behavioral Theory of Leadership explains the moderating role of leadership styles in enhancing communication and project outcomes, particularly emphasizing democratic and participative approaches that foster cohesive team environments. A descriptive research design was employed, with the unit of analysis being the management personnel involved in the KIWASH project. A census approach was used to gather data from all 81-management staff, ensuring comprehensive input from all individuals overseeing the project. Data collection was conducted using structured questionnaires designed to capture both quantitative and qualitative aspects of cross-cultural communication practices and their relationship to project performance. The validity and reliability of the research instruments were confirmed through a pre-test study. The data collected were analyzed using descriptive and inferential statistics, facilitated by SPSS (Statistical Program for the Social Sciences) version 28. Results were presented through tables and figures, illustrating key trends and correlations. The study revealed that cross-cultural communication practices—particularly interpersonal skills, team effectiveness, and cultural empathy—significantly correlated with project performance. These practices foster better alignment among team members, reduce miscommunication, and enhance overall project efficiency. Leadership styles grounded in the Behavioral Theory of Leadership significantly promote team effectiveness, resource optimization, and improved project outcomes. The study concludes that cross-cultural communication is essential for the success of international development projects, especially in culturally diverse settings. Based on these findings, it is recommended that organizations implement comprehensive training programs focused on cross-cultural communication skills, emphasizing interpersonal skills and cultural empathy. Fostering inclusive leadership styles that promote open communication will further enhance team dynamics and resource optimization. Regular evaluations of cross-cultural communication practices should be integrated into project management processes to proactively identify and address barriers. By prioritizing these recommendations, organizations can significantly improve project outcomes and contribute to achieving sustainable development goals.
Description
MASTER OF BUSINESS ADMINISTRATION in Project Management
Keywords
Cross-cultural communication, Cultural backgrounds, Understanding, Collaboration, and Shared goals.
Citation
Onyango, G. O. (2024). Cross Cultural Communication and Project Performance: A Case of Usaid Kiwash Project. Daystar University, School of Business and Economics.