Smartphones, Professional Behaviour and Workplace Socialisation in Kenyan Organisations: A Case of Capital FM

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Date

2020-07

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Volume Title

Publisher

Africa Journal of Media Communication

Abstract

The news media industry globally has experienced a great range of changes due to the entry of digital technologies in journalistic practice. Journalists are facing the challenge of evolving norms and practices in commercial companies which in turn are struggling to generate revenues, as well as keep and grow audiences. The internet-enabled smartphone is among those technologies whose increasing affordability has caused it to be everpresent in journalists’ professional lives. This study’s research objective was to interrogate the use of the smartphone among journalists at Kenya’s pioneer commercial radio station, Capital FM, and the implications of that use on professional behaviour and socialisation. The study uses social learning theory and applies a qualitative case study research design. The data collection tools were observation and 23 purposively sampled interviews, the latter undertaken until saturation was reached. The data show smartphone use has facilitated the fast flow of multi-media content and changes to workplace routines. It has also redefined the nature of interactions among individuals in a working context, and transformed certain newsroom basics or rendered them obsolete. Overall, these changes suggest implications on the future vocational socialisation of journalists. The study recommends further long-term interrogation of the effect of smartphones and other digital tools on professional behaviour to better assess the effects of organisational norms, practices, and structures. Key words: Smartphones, Workplace Socialisation, Work Routines, Digital

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Journal Article

Keywords

Smartphones, Professional Behaviour, Workplace Socialisation, Kenyan Organisations, Capital FM

Citation

Wamunyu, W. (2020). Smartphones, Professional Behaviour and Workplace Socialisation in Kenyan Organisations: A Case of Capital FM. Africa Journal of Media Communication, 1(1) https://www.daystar.ac.ke/downloads/africa_journal_of_media_and_communication.pdf#page=36

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