Effect of Strategic Orientation on The Performance of Textile Enterprises in Kenya: A Case of Small and Medium Enterprises in Nairobi County

Simple item page
dc.contributor.authorMwangi, Moses
dc.date.accessioned2024-10-15T07:07:09Z
dc.date.available2024-10-15T07:07:09Z
dc.date.issued2016-06
dc.descriptionMASTER OF BUSINESS ADMINISTRATION in Strategic Management
dc.description.abstractIn the last decade there has been increased attention and focus on SMEs Investment’s survival and growth in Kenya. SME’s are seen as the key sector that can boost sustainable economic growth and help the country attain the Vision 2030 objective of being a middle level income country by year 2030. This study aimed at determining the effect of strategic orientation on the performance of textile enterprises in Kenya. The objectives were to identify the strategic orientations applicable in small and medium enterprise firms in Nairobi, to determine the effect of strategic orientation on performance of small and medium size enterprises in Nairobi County and to establish challenges faced in embracing strategic orientation in small and medium size enterprises in Nairobi County. The study adopted a descriptive research design. A sample size of 96 SMEs was obtained from the target population with two respondents per firm. Questionnaire was used as the primary data collection method. The data collected was analyzed using the statistical package for the social sciences (SPSS) version 20. A simple linear regression analysis was performed which indicated that the effect of strategic orientation on firm performance was positive but insignificant. It was also found that strategic orientation did not have a significant effect on the performance of textile enterprises in Nairobi County. Finally, the study recommended that prior to the development of their long-term strategies, textile companies should clearly define their strategic orientation, adoption and implementation of such strategies in order to cushion SMEs from the challenging economic conditions, hostile competitive environment, and regressive operational environment.
dc.description.sponsorshipDaystar University, School of Business and Economics
dc.identifier.citationMwangi, M. (2016). Effect of Strategic Orientation on The Performance of Textile Enterprises in Kenya: A Case of Small and Medium Enterprises in Nairobi County. Daystar University, School of Business and Economics
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/5443
dc.language.isoen
dc.publisherDaystar University, School of Business and Economics
dc.subjectSMEs Investment’s
dc.subjectsustainable economic growth
dc.subjectVision 2030 objective
dc.subjectstrategic orientation on performance
dc.subjectsmall and medium size enterprises
dc.titleEffect of Strategic Orientation on The Performance of Textile Enterprises in Kenya: A Case of Small and Medium Enterprises in Nairobi County
dc.typeThesis

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Effect of Strategic Orientation on The Performance of Textile Enterprises in Kenya A Case of Small and Medium Enterprises in Nairobi County.pdf
Size:
341.04 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

School of Business and Economics