Effect of Strategic Innovation on the Performance of Commercial Banks in Kenya: A Case of Commercial Bank of Africa

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dc.contributor.authorMulinge, Patrick
dc.date.accessioned2021-10-07T09:19:01Z
dc.date.available2021-10-07T09:19:01Z
dc.date.issued2017
dc.descriptionMaster in Business Administration in Strategic Managementen_US
dc.description.abstractThe purpose of the study was to establish the effect of strategic innovation on the performance of commercial banks in Kenya. The objectives were; to identify the types of strategic innovation at Commercial Bank of Africa, to determine the effects of strategic innovation on the performance of Commercial Bank of Africa, and to identify challenges facing strategic innovation at Commercial Bank of Africa. The study was grounded on Blue Ocean Theory, Resource Based Theory, and Knowledge Based View theory. The study used descriptive research design. The target population for the study was 623 employees working at the head office of Commercial Bank of Africa - Kenya. 150 employees were sampled for the study. Primary data was gathered by use of a semi- structured questionnaire and an interview guide. The questionnaire was self-administered using a drop and pick method. The data collected through the questionnaire was analyzed using Statistical Package for Social Sciences (SPSS) version 11.5 for consistency and then coded. The results were presented in form of tables for ease of understanding, and a multiple linear regression analysis model was used to test and link the variables. Among the study‟s findings were that there was a positively and significantly correlation between strategic innovation and performance of Commercial Bank of Africa; and that technological innovation had a positive and significant effect on the performance of the bank. Some of the study‟s recommendations included: that that management of CBA identifies gaps in strategic innovation and finds ways to make it more effective for this would lead to an improvement in the organization‟s performance, and that that banks should take note of process innovation to improve their performance.en_US
dc.description.sponsorshipDaystar University, School of Business and Economics ofen_US
dc.identifier.citationMulinge, P. (2014). Effect of Strategic Innovation on the Performance of Commercial Banks in Kenya: A Case of Commercial Bank of Africa: Daystar University, School of Business and Economicsen_US
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/3663
dc.language.isoenen_US
dc.publisherDaystar University, School of Business and Economicsen_US
dc.subjectStrategic Innovationen_US
dc.subjectCommercial Banksen_US
dc.subjectCommercial Bank of Africaen_US
dc.titleEffect of Strategic Innovation on the Performance of Commercial Banks in Kenya: A Case of Commercial Bank of Africaen_US
dc.typeThesisen_US

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