Strategic Role of Information Systems on Organizational Competitive Advantage. A Case of Daystar University in Nairobi, Kenya

Loading...
Thumbnail Image

Date

2016-06

Journal Title

Journal ISSN

Volume Title

Publisher

Daystar University, School of Business and Economics

Abstract

The purpose of the study was to establish the strategic role played by information system to achieve competitive advantage at Daystar University. This study used descriptive research. The target population was the full time employees at Daystar University, both in Athi River and Nairobi campuses. It employed stratified sampling in coming up with a sample size of 77 respondents. A questionnaire was used as the data collection tool, from which data was analyzed using Statistical Packages for Social Sciences and excel, and was presented through the use of graph and tables. The results of the study showed that there were a number of departments that used information system strategically, which in return had helped the University improve performance with 85%, produce higher quality product 56.6%, and reduce cost76.7%. The study showed that the University mostly used a university management system, which can be categorized as a strategic information system. Therefore, there was a large variation in the use of information system for competitive advantage. The research concluded that, Daystar University had used information system strategically since it had been supporting their organizational strategies according to 76.6%, the business processes with 75%, the decision making with 72% and the cost reduction. It concluded that the University faced organizational challenges with 71.6% and individual challenges with 53.5% of the respondents. The study recommended that the university should increase the integration of information system by increasing the knowledge of information system to its employees.

Description

MASTER OF BUSINESS ADMINISTRATION in Strategic Management

Keywords

information system, competitive advantage, strategic role

Citation

Sinahofu, L. M. (2016). Strategic Role of Information Systems on Organizational Competitive Advantage. A Case of Daystar University in Nairobi, Kenya. Daystar University, School of Business and Economics