Effects of Innovation on Market Performance in The Solar Energy Industry: Case of D.Light Design, Nairobi, Kenya

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dc.contributor.authorTsetse, Katana Monique
dc.date.accessioned2024-11-04T12:44:05Z
dc.date.available2024-11-04T12:44:05Z
dc.date.issued2018-11
dc.descriptionMASTER OF BUSINESS ADMINISTRATION in Marketing
dc.description.abstractIn an increasingly competitive market environment, organizations continually strive to maintain a leading edge and the use of innovation is an important lever to achieve this. This study aimed at assessing the effects of innovation on market performance in D.Light Design in Kenya, Nairobi County. The objectives of the study were to determine the types of innovations that the company adopted, to establish their effects on market performance and to examine the challenges encountered in their implementation. Descriptive research design was employed and census sampling used to select the respondents for the study. The study targeted all the 69 D.Light Design, Kenya employees who worked at the headquarters in Nairobi. Data was collected using questionnaires and anal, analysed using excel and the Statistical Package for Social Sciences (SPSS) version 23. Key findings from the study were that D.Light Design Kenya adopted product innovation, process innovation and organizational innovation. These innovations increased the market performance of the organization by increasing revenues, profitability and market share. The main challenges experienced were inadequate financial resources, non-supportive organizational structure and culture as well as inadequately qualified human resources. The study concluded that adoption and effective implementation of relevant innovations improved market performance. The study therefore recommended that solar energy companies adopt and effectively implement relevant innovations which includes; product, process and organizational innovation. Furthermore, they should employ qualified human resources and train them so as to minimize the challenges faced. The solar energy companies might also want to carry out extensive market research on consumer needs to obtain insights on current market demands.
dc.description.sponsorshipDaystar University, School of Business and Economics
dc.identifier.citationTsetse, K. M. (2018). Effects of Innovation on Market Performance in The Solar Energy Industry: Case of D.Light Design, Nairobi, Kenya. Daystar University, School of Business and Economics
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/5607
dc.language.isoen
dc.publisherDaystar University, School of Business and Economics
dc.subjectcompetitive market environment
dc.subjectinnovation
dc.subjectmarket performance
dc.subjectD.Light Design in Kenya
dc.titleEffects of Innovation on Market Performance in The Solar Energy Industry: Case of D.Light Design, Nairobi, Kenya
dc.typeThesis

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