Perception of Organizational Change and Strategic Responses

Abstract

The purpose of the study was to investigate the major organisation changes that the National Bank of Kenya Ltd. has gone through in the last 10 years and to determine the driving force of the changes with a view to assessing the perception of the managers and employees regarding this change. The researcher formulated questions as a directional guidance to the study which steered the study of the priority areas. The researcher used descriptive survey design and collected data from 54 operational employees and 46 middle managers through questionnaires. Six senior managers were interviewed through a focus group discussion. The results show that there have been tremendous changes mainly in the human resource, strategy and policy and the information technology departments. The changes were necessitated by a mixture of poor financial performance, high competition levels and an inflated workforce. There were mixed perception and reactions of acceptance and rejection towards these changes by the employees. The results also indicate that there was moderate evidence of proper implementation, management and the execution of organisational change. The researcher recommends effective communication of changes to all the employees.