Strategic Innovation and Performance of Commercial Banks

Simple item page
dc.contributor.authorMulinge, Patrick
dc.contributor.authorKyongo, Joanes Kaleli
dc.date.accessioned2021-06-10T13:26:14Z
dc.date.available2021-06-10T13:26:14Z
dc.date.issued2017
dc.description.abstractThe study sought to establish the effect of strategic innovation on the performance of commercial banks in Kenya and the corresponding hypothesis was formulated and tested. The study targeted 150 employees of the Commercial Bank of Africa located at the head office in Nairobi, Kenya and 131 of them responded. The study adopted a descriptive research design. SPSS Version 21 was used to analyze data using simple linear regression analysis. Research findings from the test of hypothesis established that strategic innovation positively and significantly affected the performance of Commercial Bank of Africa. The study findings support the Blue Ocean Theory and Resource Based View Theory which explain the role of innovation and internal resources in organizational performance. The study contributes to knowledge by establishing that strategic innovation has a positive and significant effect on the performance of commercial banks.en_US
dc.identifier.citationMulinge, P., & Kyongo, J.K. (2017). Strategic innovation and performance of commercial banks. International Journal of Economics, Commerce and Management, 5(7), 596-606.en_US
dc.identifier.issn2348 0386
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/3586
dc.language.isoenen_US
dc.publisherInternational Journal of Economics, Commerce and Managementen_US
dc.subjectStrategic Innovationen_US
dc.subjectPerformanceen_US
dc.subjectBlue Ocean Theoryen_US
dc.subjectResource Based Viewen_US
dc.subjectCommercial Bank of Africaen_US
dc.titleStrategic Innovation and Performance of Commercial Banksen_US
dc.typeArticleen_US

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Strategic Innovation and Performance of Commercial Banks.pdf
Size:
209.3 KB
Format:
Adobe Portable Document Format
Description:
Journal Article
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.6 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Journal Articles