Strategic Innovation and Performance of Commercial Banks
Loading...
Date
2017
Journal Title
Journal ISSN
Volume Title
Publisher
International Journal of Economics, Commerce and Management
Abstract
The study sought to establish the effect of strategic innovation on the performance of
commercial banks in Kenya and the corresponding hypothesis was formulated and tested. The
study targeted 150 employees of the Commercial Bank of Africa located at the head office in
Nairobi, Kenya and 131 of them responded. The study adopted a descriptive research design.
SPSS Version 21 was used to analyze data using simple linear regression analysis. Research
findings from the test of hypothesis established that strategic innovation positively and
significantly affected the performance of Commercial Bank of Africa. The study findings support
the Blue Ocean Theory and Resource Based View Theory which explain the role of innovation
and internal resources in organizational performance. The study contributes to knowledge by
establishing that strategic innovation has a positive and significant effect on the performance of
commercial banks.
Description
Keywords
Strategic Innovation, Performance, Blue Ocean Theory, Resource Based View, Commercial Bank of Africa
Citation
Mulinge, P., & Kyongo, J.K. (2017). Strategic innovation and performance of commercial banks. International Journal of Economics, Commerce and Management, 5(7), 596-606.