An Assessment of Strategic Initiatives on Organisation Performance: A Case of Kenya Power and Lighting Company

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dc.contributor.authorKembero, George Mokua
dc.date.accessioned2020-10-09T07:54:37Z
dc.date.available2020-10-09T07:54:37Z
dc.date.issued2018-06
dc.descriptionThesisen_US
dc.description.abstractThe purpose of this research was to assess the effect of strategic initiatives adopted by Kenya Power and Lighting Company on its overall organization performance. This study was largely centered on both secondary and primary data where qualitative and quantitative secondary data were analyzed for the last four financial years, 2013/2014 to 2016/2017. This was an exploratory study conducted by administering seventy-nine (79) semi-structured questionnaires to employees of Kenya Power. Data was analysed using Statistical Package for Social Sciences (SPSS) version 22. The findings of this study revealed that Kenya Power and Lighting Company adopted and embraced innovative ideas designed at enlightening the reliability and worth of power supply as well as expansion of the customer base. The company also set an aggressive target to connect one million customers in each financial year as part of its business growth strategy and in line with the Government‟s plan to achieve over 70% electricity access by 2020. The study concluded that Kenya Power and lighting Company‟s strategic initiatives were reliably effective and efficient in enhancing the company‟s overall organizational performance for the last four years. The company‟s enhanced performance was supported by the fact that there was a rise in innovativeness and utility of modern technology, increase in customer base, growth in profitability, increase in electricity unit sales and sales revenue. The study recommends that organisations should assess both national and global political climate in relation to the business entity and sector in order to implement relevant strategic initiatives.en_US
dc.description.sponsorshipDaystar University.en_US
dc.identifier.citationKembero, G.M. (2018). An Assessment of Strategic Initiatives on Organisation Performance: A Case of Kenya Power and Lighting Company.en_US
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/3288
dc.language.isoenen_US
dc.publisherSchool of Business and Economics, Daystar Universityen_US
dc.subjectStrategic Initiatives, Organisation Performance, Energy Sector in Kenya,en_US
dc.titleAn Assessment of Strategic Initiatives on Organisation Performance: A Case of Kenya Power and Lighting Companyen_US
dc.typeThesisen_US

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