Effects of Mobile Banking In Enhancing Organizational Competitiveness: A Case Study of Eco bank

Simple item page
dc.contributor.authorMuriuki, Grace Nyawira
dc.date.accessioned2021-12-09T08:33:49Z
dc.date.available2021-12-09T08:33:49Z
dc.date.issued2015-03
dc.descriptionMasters Of Business Administration In Strategic Managementen_US
dc.description.abstractThe banking sector in Kenya has experienced turbulent times following the collapse of many banks in the 1990s. Mobile banking offers millions of people a potential solution in emerging markets that have access to a cell phone, yet remain excluded from the financial mainstream. It can make basic financial services more accessible by minimizing time and distance to the nearest retail bank branches as well as reducing the bank‘s own overheads and transaction- related costs. The objective of this study was therefore to determine the effect of mobile banking in enhancing organizational competitiveness in Kenya. The descriptive study aimed at identifying the specific effects of adoption and increased usage of mobile banking. The study used census method in 9 banking branches within Nairobi County. The data collected was cleaned, coded and systematically organized in a manner that facilitated analysis using the Statistical Package for Social Sciences (SPSS). Quantitative analysis was analyzed through descriptive statistics such as measure of central tendency that generated relevant percentages, frequency counts, and mean where possible. The study targeted 110 respondents 96 of whom filled the questionnaires making a response rate of 87%. The study established how efficiency, cost, speed and affordability had an effect in mobile banking in enhancing organizational competitiveness. It also emerged that business growth and customer base greatly affected the organizational competitiveness. The study recommended that organizations should develop strategies for competitive sustainability as the market enlarges.en_US
dc.description.sponsorshipSchool of Business and Economics Daystar Universityen_US
dc.identifier.citationMuriuki. G, N. (2015). Effects of Mobile Banking In Enhancing Organizational Competitiveness: A Case Study of Eco bank. Daystar University School of Business and Economicsen_US
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/3802
dc.language.isoenen_US
dc.publisherDaystar University School of Business and Economicsen_US
dc.subjectMobile Bankingen_US
dc.subjectEnhancing Organizational Competitivenessen_US
dc.subjectEco banken_US
dc.titleEffects of Mobile Banking In Enhancing Organizational Competitiveness: A Case Study of Eco banken_US
dc.typeThesisen_US

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Effects of Mobile Banking In Enhancing Organizational Competitiveness A Case Study of Eco bank.pdf
Size:
316.23 KB
Format:
Adobe Portable Document Format
Description:
Abstract
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.6 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

School of Business and Economics