Effect of Supply Chain Strategies on the Operational Performance of Shipping Companies in Kenya A Case of Maersk

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dc.contributor.authorKarenga, Elizabeth
dc.date.accessioned2022-01-25T13:14:47Z
dc.date.available2022-01-25T13:14:47Z
dc.date.issued2021-01
dc.descriptionMASTER OF BUSINESS ADMINISTRATION in Supply Chain Management and Strategic Managementen_US
dc.description.abstractThe purpose of the study was to assess the effect of supply chain strategies on the operational performance of shipping line companies in Kenya. The objectives of the study were to establish the supply chain strategies, evaluate the measures of operational performance of shipping line companies in Kenya, and determine the effects of supply chain strategies on the operational performance of shipping line companies in Kenya. This research was guided by efficiency theory, resource-based theory, and supply chain management. Descriptive data was used to describe the features of the population under study. The population entailed 2,556 Maersk employees as of 31st January 2020. The target population of this research entailed 224 workers in the procurement department. A stratified random sampling approach was used to select a sample. Questionnaires were used to collect data, which was then analyzed using inferential and descriptive statistics. It was revealed that there had been operational excellence, customer focus, and demand forecasting in the organization. The findings established that there had been an increase in the following areas: market share, number of new customers, customer retention rate, and sales in the organization. It was noted that supply chain strategies had led to improved competitiveness, increase in the market share, customer growth, customer satisfaction, and sales growth in the organization. The study concluded that the services offered by Maersk Kenya Limited were of high quality and that supply chain strategies had a positive significant effect on the operational performance of shipping line companies. The study recommends that the management of shipping line companies must embrace effective supply chain strategies that guarantee quality in the supply chain process and have proper funding to support them. .en_US
dc.description.sponsorshipSchool of Business and Economics of Daystar Universityen_US
dc.identifier.citationKarenga, E. (2121). Effect of Supply Chain Strategies on the Operational Performance of Shipping Companies in Kenya A Case of Maersk. Daystar University, School of Business and Economics, Nairobi.en_US
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/3844
dc.language.isoenen_US
dc.publisherDaystar University, School of Business and Economicsen_US
dc.subjectSupply Chain Strategiesen_US
dc.subjectOperational Performanceen_US
dc.subjectShipping Companiesen_US
dc.subjectKenyaen_US
dc.subjectMaersken_US
dc.titleEffect of Supply Chain Strategies on the Operational Performance of Shipping Companies in Kenya A Case of Maersken_US
dc.typeThesisen_US

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