An Investigation of Growth Strategies Used by Supermarkets and Associated Hindering Factors. (A Case Study of Dar-es-Salaam Supermarkets)
| dc.contributor.author | Kayuni, Agnes H. C. | |
| dc.date.accessioned | 2025-03-13T07:34:57Z | |
| dc.date.available | 2025-03-13T07:34:57Z | |
| dc.date.issued | 2009 | |
| dc.description | Thesis | |
| dc.description.abstract | This research covers the proposed study on growth strategies used by supermarkets and associated hindering factors, a case study of supermarkets in Dares-salaam. The focus of this study was to identify the strategies used by the supermarkets in Dar-es-salaam and also establish the factors hindering their growth The analysis showed what the employees viewed to be the main hindrances and also what consumer perceptions were regarding supermarkets and suggested reasons for their alternative choices. This study provided detailed quantitative and qualitativé 011 growth strategies used and associated factors that hindered the growth of supermarket industry. Upon establishing these factors and using proposed retail strategies to outdo them, the study was useful to the country in enhancing supermarkets development thus improving the quality of products and services rendered to consumers. This promoted economic development which in tum improved the economy. To conduct this study an exploratory research design intended to discover strategies used by the supermarkets and factors hindering their growth. The researcher chose an exploratory research design in identifying the strategies used by the supermarkets in Dar-es-salaam. The reasons as to why consumers preferred to make their purchases in other outlets other than supermarkets were established. The researcher was then in a position to make recommendations based on the findings of this study. The researcher studied Shoprite and Imalaseko because they were large in size and foreign/locally owned respectively. The findings of the study enabled investors establish consumer shopping preferences and reasons for their choices. This study enabled the industry adopt strategies that are inline with the Tanzanian market. This research augmented smooth xiv running of supermarkets operations by the management and employees through establishing hindering factors and hence working against them. | |
| dc.description.sponsorship | Daystar University | |
| dc.identifier.citation | Kayuni, A. H. C. (2009). An Investigation of Growth Strategies Used by Supermarkets and Associated Hindering Factors. (A Case Study of Dar-es-Salaam Supermarkets). Daystar University, School of Business and Economics. | |
| dc.identifier.uri | https://repository.daystar.ac.ke/handle/123456789/6443 | |
| dc.language.iso | en | |
| dc.publisher | Daystar University, School of Business and Economics | |
| dc.subject | Growth Strategies | |
| dc.subject | Supermarkets | |
| dc.subject | Consumer perceptions | |
| dc.title | An Investigation of Growth Strategies Used by Supermarkets and Associated Hindering Factors. (A Case Study of Dar-es-Salaam Supermarkets) | |
| dc.type | Thesis |