The Importance of Formative Research in Mass Media Campaigns Addressing Health Disparities: Two Kenyan case studies

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dc.contributor.authorMiller, Ann Neville
dc.contributor.authorMuraya, Julie Gathoni
dc.contributor.authorThuo, Ann Muthoni
dc.contributor.authorMjomba, Leonard Majalia
dc.date.accessioned2022-07-12T13:43:01Z
dc.date.available2022-07-12T13:43:01Z
dc.date.issued2013-01
dc.descriptionJournal Articleen_US
dc.description.abstractAs compared to their urban middle-income counterparts, women and children living in rural areas and urban informal settlements in Kenya face special challenges in accessing health information and services. Television and print health information is often confined to towns and cities and shortages of health workers and supplies hamper most rural health care systems (CBS, 2004). At the same time, rapid urbanization has put unprecedented strain on the existing resources in the cities and has resulted in high rates of unemployment, poverty, and poor health outcomes especially among women and children living in informal settlements (Africa Population and Health Research Center, 2002; Mutua-Kombo, 2001; Ngimwa, Ocholla, & Ojiambo, 1997Only middle- and upper-class Kenyans who live in the largest urban centers have As compared to their urban middle-income counterparts, women and children living in rural areas and urban informal settlements in Kenya face special challenges in accessing health information and services. Television and print health information is often confined to towns and cities and shortages of health workers and supplies hamper most rural health care systems (CBS, 2004). At the same time, rapid urbanization has put unprecedented strain on the existing resources in the cities and has resulted in high rates of unemployment, poverty, and poor health outcomes especially among women and children living in informal settlements (Africa Population and Health Research Center, 2002; Mutua-Kombo, 2001; Ngimwa, Ocholla, & Ojiambo, 1997Only middle- and upper-class Kenyans who live in the largest urban centers have ready access to information about prevention and care, and can take advantage of a range of early detection technologies and treatment options at private hospitals.en_US
dc.description.sponsorshipUniversity of Central Floridaen_US
dc.identifier.citationMiller, Ann. (2013). The Importance of Formative Research in Mass Media Campaigns Addressing Health Disparities: Two Kenyan case studies.en_US
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/3950
dc.language.isoenen_US
dc.subjectFormative Researchen_US
dc.subjectMass Media Campaignsen_US
dc.subjectHealth Disparitiesen_US
dc.titleThe Importance of Formative Research in Mass Media Campaigns Addressing Health Disparities: Two Kenyan case studiesen_US
dc.typeArticleen_US

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