Media Coverage of Covid-19 Vaccines in Kenya: A Case of the Standard and the Daily Nation Newspapers

Simple item page
dc.contributor.authorMuseo, Purity Katisya
dc.date.accessioned2023-04-05T07:18:43Z
dc.date.available2023-04-05T07:18:43Z
dc.date.issued2022-10
dc.descriptionMASTER OF ARTS in Communicationen_US
dc.description.abstractThe purpose of this study was to descriptively examine the media coverage of the COVID-19 vaccines in Kenya between January 2021 and December 2021 with a focus on the Standard and the Daily Nation newspapers. Its objectives were to examine the frequency accorded to COVID-19 vaccine stories in Kenya; determine the prominence given to COVID-19 vaccine stories; identify the sources relied upon by the Daily Nation and the Standard newspapers in the coverage and establish how Daily Nation and the Standard newspapers framed the coronavirus vaccines in the news within the period under investigation. Descriptive research design was used, and the population of the study was 500 articles of which 365 were from the Daily Nation newspaper while 135 were from the Standard. 125 articles selected from each newspaper using simple random sampling method. The study concluded that newspapers were crucial in the fight against the COVID-19 pandemic especially as an educative tool on the need to get vaccinated. However, COVID-19 vaccine stories were not given enough prominence by the two newspapers, enough frequency was also not accorded to the stories, 13 various frames were used to tell the COVID-19 vaccine story, but expert sources were ignored. From the 10 sources relied upon, the Ministry of Health was used the most. The study recommended that the Standard and Daily Nation newspapers should give more prominence to the COVID-19 vaccine stories, COVID-19 vaccine stories should be frequently published, expert sources should be relied upon more and that COVID-19 vaccine stories should focus more on the consequences of failing to get vaccinated to encourage more people to do so.en_US
dc.description.sponsorshipSchool of Communication of Daystar Universityen_US
dc.identifier.citationMuseo.P.K(2022).Media Coverage of Covid-19 Vaccines in Kenya: A Case of the Standard and the Daily Nation Newspapers:Daystar University School of Communication(Thesis)en_US
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/4058
dc.language.isoenen_US
dc.publisherDaystar University School of Communicationen_US
dc.subjectMediaen_US
dc.subjectCovid-19 Vaccinesen_US
dc.subjectStandard and the Daily Nation Newspapersen_US
dc.titleMedia Coverage of Covid-19 Vaccines in Kenya: A Case of the Standard and the Daily Nation Newspapersen_US
dc.typeThesisen_US

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Media Coverage of Covid-19 Vaccines in Kenya A Case of the Standard and the Daily Nation Newspapers.pdf
Size:
2.68 MB
Format:
Adobe Portable Document Format
Description:
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.6 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

School of Communication