Effective Workplace Communication: Organizational Subcultures and Communication Preferences for Gen Z’s

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Lessons for National Social Integration from a Case Study of Kenyatta University Culture Week Activities

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In today’s evolving workplace, understanding Generation Z's unique communication preferences within organizational subcultures is essential for fostering effective collaboration and maximizing productivity. This study explores how Gen Z interacts within organizational subcultures and how their communication styles contribute to or challenge established workplace norms. By examining the generational characteristics that shape Gen Z’s approach to information sharing, collaboration, and engagement, this paper highlights the unique impact of this cohort on workplace communication dynamics. Drawing from theoretical frameworks, empirical evidence, and case studies, this research identifies key strategies to bridge communication preferences between Gen Z and other generational cohorts. By understanding and leveraging Gen Z’s distinctive communication preferences, organizations can enhance intergenerational collaboration, promote adaptability, and cultivate an innovative, inclusive culture that aligns with modern workforce expectations. The objectives include identifying and understanding the existing subcultures within organizations as they relate to Gen Z, including their values, communication styles, and work preferences. Secondly, this paper assesses how organizational subcultures, and generational differences influence the effectiveness of workplace communication for Generation Z, particularly in terms of collaboration and engagement with other cohorts. Thirdly, it investigates the unique communication preferences of Generation Z in the workplace, examining how these preferences compare to those of Baby Boomers, Generation X, and Millennials, and how they shape interactions within diverse organizational settings. This paper adopted a descriptive research design to systematically describe the characteristics and behaviors of organizational subcultures, Generation Z’s communication preferences, and workplace interactions. The paper employed secondary research, commonly referred to as desk research, to analyze existing data from reputable sources. The findings reveal that Generation Z’s entry into the workforce is reshaping organizational culture by introducing values centered on freedom, independence, and flexibility, contrasting with older generations' more structured, status-oriented preferences. Their preference for open, transparent, and technology-driven communication fosters collaboration but also highlights potential generational gaps that, if not managed effectively, could hinder workplace communication. Organizations that embrace digital tools, inclusivity, and flexible communication strategies can enhance intergenerational collaboration and align with Gen Z’s expectations for innovation, purpose-driven engagement, and continuous learning.

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Otiende, J. & Aswani, D. R. (2024). Effective Workplace Communication: Organizational Subcultures and Communication Preferences for Gen Z’s. Lessons for National Social Integration from a Case Study of Kenyatta University Culture Week Activities

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