The Impact of Staff Participation in the Strategic Planning Process on Performance: A Case Study of Car And General (K) Limited
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Date
2012-05
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School Business and Economics, Daystar University
Abstract
Strategic planning is a term that has gained popularity in the recent past in both public and private sector organizations in Kenya. Historically, the practice had been linked to military operations and the plans they made to attack their opponents. Most organizations that practice strategic planning do it with an aim to achieve a sustainable competitive advantage, which will lead to profitability in the long run. The process of strategic planning as agreed by various authors can be summarized as follows: Environmental assessment, Strategy formulation, Strategy implementation and Strategy evaluation and control.This study aimed to establish if the staff at Car and General are involved in the strategic planning process and the impact on performance. A descriptive research design was used. Data collection was done using questionnaires and interviews. The data was then analyzed using Statistical Package for Social Sciences, and presented using graphs, tables and pie charts. The research findings indicated that majority of the staff at Car and General Limited were not involved in the strategic planning process. The process was a preserve for senior managers only. Various solutions were provided to the challenges facing staff involvement in strategic planning at Car and General. The key recommendations were that: The management at Car and General should adopt a participative approach to strategic planning that will ensure that all staff are involved in the process, the staff views should be welcomed and should be incorporated in the strategic plans and finally, the management of Car and General Limited should ensure that there is regular communication to all the stakeholders throughout the strategic planning process. The resulting information will aid the management of Car and General Limited to improve on their strategic planning process and staff involvement in order to achieve optimal performance.
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Thesis
Keywords
Staff Participation, Strategic Planning, Car And General (K) Limited, Sustainable competitive advantage, Strategy implementation
Citation
Ong’any, Nancy Adongo.(2012). The Impact of Staff Participation in the Strategic Planning Process on Performance: A Case Study of Car And General (K) Limited. School Business and Economics, Daystar University: Thesis