Relevance of strategic thinking in improving performance: A case of Kenya water for health organization and Kenya rainwater association
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Date
2013-05
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Publisher
Daystar University
Abstract
Strategic thinking has proved to be one of the most powerful global concepts that are viable in the promotion of innovation and gaining of competitive advantage in a world of intense competition and technological advancement. Its use in the not-for-profit sector has various ramifications depending on the extent of its utilization by the organizations. Such degree of utilization determines an organization’s accrued benefits in the short, medium and long term in its effort to achieve its mission and vision. This study examined the relevance of strategic thinking on organizational performance improvement: a case of Kenya Water for Health organization and Kenya Rainwater Association. Using a target top, middle and operational level managers of the two organizations’ headquarters in Nairobi, and four research questions, the study selected a census of all the managers in the two organizations and employed descriptive survey design. The research instruments were questionnaires and the interview guide for the sample. For data analysis, both descriptive and inferential statistics were employed. The findings showed that strategic thinking was beneficial to the two NGOs under study, their employees and the other stakeholders in terms of efficiency and effectiveness in provision of the required resources, wider scope, increased beneficiaries among others. The study concluded that strategic thinking should be embraced as a key tool for the improvement of organizational performance. The study recommends that the NGO sector, especially the two organizations in this study set forth clear policies that promote strategic thinking, alternative income generating activities that can help them reward their employees appropriately to reduce the high employee turnover. This will go a long way in mitigating challenges related to employee turnover such as recruitment costs.
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Keywords
Strategic thinking, Employee performance, Kenya Water for Health Organization, Kenya Rainwater Association
Citation
Relevance of strategic thinking in improving performance: A case of Kenya water for health organization and Kenya rainwater association by Moke Ngaba Arthur. Daystar University, 2013.