Supply Chain Management Strategies and Operational Performance of Cement Manufacturing Companies in Kenya: A Case of Savannah Cement
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Date
2024
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Daystar University, School of Business and Economics
Abstract
In today’s competitive business environment, effective competitive business environment have become important determinants of the overall operational performance of organizations. However, there is a notable gap in the literature regarding the effect of supply chain management strategies on operational performance within cement manufacturing firms like Savannah Cement. This study investigates the effect of supply chain management strategies on operational performance in Kenya's cement manufacturing sector, with a focus on Savannah Cement. The research objectives were to: determine the SCM strategies employed by Savannah Cement, assess the operational performance of Savannah Cement, and to assess the effect of supply chain management strategies on operational performance at Savannah Cement. Drawing upon ResourceBased View, performance and efficiency frameworks, the study employed a descriptive research design. Data collection utilized structured questionnaires, and analysis involved descriptive statistics and correlation analysis. The study used questionnaires to collect primary data. The questionnaires was pretested among 8 respondents from Bamburi Cements and a Cronbach alpha test was used to determine reliability. Findings revealed that Savannah Cement demonstrated proficient supplier selection strategies and effective engagement with clients. Additionally, the company exhibited timely information sharing strategies and fostered positive relationships with both customers and suppliers. Key operational performance indicators identified included cycle time, product quality, customer growth, and employee morale. All variables revealed a moderately strong correlation to operational performance. Regression findings indicated that supply chain management strategies had a significant positive effect on operational performance in cement manufacturing firms. The study's conclusion underscores the significance of enhancing information sharing, supplier selection processes, and relationships with both customers and suppliers to bolster operational performance. By improving these aspects of supply chain management, cement manufacturing companies can enhance their overall performance and competitive position within the industry. This research contributes to the understanding of supply chain management strategies and their impact on operational performance in the context of Kenya's cement manufacturing sector. The findings offer valuable insights for practitioners and policymakers seeking to optimize supply chain management strategies and enhance the performance of cement manufacturing firms.
Description
MASTER IN BUSINESS ADMINISTRATION in Supply Chain Management
Keywords
Competitive business environment, supply Chain management strategies, Performance and efficiency frameworks
Citation
Kisangau, E. K. (2024). Supply Chain Management Strategies and Operational Performance of Cement Manufacturing Companies in Kenya: A Case of Savannah Cement. Daystar University, School of Business and Economics