Strategy Implementation and Organization Performance of Selected Family-Owned Supermarkets in Busia Town
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Date
2024-10
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Daystar University, School of Business and Economics
Abstract
Effective strategic plan implementation is paramount to organizations aiming to thrive in today's competitive business landscape. While extensive research has explored the significance of wellcrafted strategies and their potential to enhance organizational performance, there remains a gap in comprehending the effect of strategy implementation on organization performance of selected family-owned supermarkets. The purpose of the study was to investigate the effect of strategy implementation on organizational performance of selected family-owned supermarkets in Busia town. The specific objectives of the study were to;- establish the effect of communication on organization performance in selected family-owned supermarkets in Busia town, determine effect of resource allocation on organization performance in selected family-owned supermarkets in Busia town, establish monitoring and evaluation tools on organization performance in selected family-owned supermarkets in Busia town and determine the moderating effect of organizational culture on the relationship between strategy implementation and organizational performance of family-owned supermarkets in Busia town. The study was anchored on Resource-Based View theory (RBV), Resource Dependence theory (RDT) and Systems theory. The study adopted a descriptive survey research design. The study targeted 3 supermarkets within Busia Town, that is, Shivling supermarket, Khetias supermarket and Frankmatt supermarket, with a population of 150 employees. The study used a census of the owners, senior management, middle management, line attendants and cashiers. The study used self-administered structured questionnaires to collect data. The study used SPSS version 27 for data analysis and findings presented in figures and tables. The study found that communication significantly positively impacts the performance of selected family-owned supermarkets in Busia Town, with a high mean score of 4.50. Resource allocation was also assessed, revealing a slightly higher mean score of 4.56, indicating its positive influence on performance. Continuous evaluation processes enhanced performance, resulting in a mean score of 4.44. Additionally, the effect of organizational culture on the relationship between strategy implementation and performance was noted, with a mean score of 3.73. The study also found that organizational performance has a robust positive correlation with communication (r = 0.693), continuous evaluation (r = 0.849), and allocation of resources (r = 0.744). The hypotheses test results indicate that communication, resource allocation, and continuous evaluation each significantly affect organizational performance, as all p-values were 0.000, leading to the rejection of the null hypotheses. Overall, the findings highlighted a strong positive impact of communication, resource allocation, and continuous evaluation on performance, while organizational culture moderately influenced the strategy-performance relationship. The study concludes that effective communication, efficient resource allocation, and constant evaluation are critical drivers of organizational performance in family-owned supermarkets in Busia Town. The study recommends that further studies should be carried out to investigate the impact of communication channels, resource allocation practices, and continuous evaluation systems on organizational performance in family-owned supermarkets, while also refining frameworks to support better decision-making.
Description
MASTER OF BUSINESS ADMINISTRATION
in Strategic Management
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Citation
Kariuki, S. W. (2024). Strategy Implementation and Organization Performance of Selected Family-Owned Supermarkets in Busia Town. Daystar University, School of Business and Economics