Prioritising employee-organisation relationships in non-profit organisations in Kenya: Antecedents, queries and contradictions

Simple item page
dc.contributor.authorGitau, Julie Gathoni
dc.contributor.authorChebii, Stella Jerop
dc.date.accessioned2022-12-20T12:44:34Z
dc.date.available2022-12-20T12:44:34Z
dc.date.issued2020-01-01
dc.descriptionJournal Articleen_US
dc.description.abstractAlthough employees are the most critical of organisation publics, it is unclear whether employee-organisation relationships (EORs) in non-profit organisations (NPOs) in Kenya are prioritised. To investigate this question further, the study explored relationship antecedents in two non-profit organisations. The study was informed by relationship management theory and the symmetrical communication framework. Semi-structured, in-depth interviews were carried out among 24 purposively sampled management and non-management employees. The data was manually analysed and requisite a priori and in vivo codes and themes identified. The study findings suggest a lack of understanding about the strategic role of public relations in the organisation. Further, technician oriented PR departments mediate the perceptions of and effort expended on internal relationships. Managing employee-organisation relationships was perceived more as a human resource rather than a PR function which precludes more robust forms of PR practice. The researchers recommend a clear demarcation between the public relations and human resource function and to build strategic PR departments that embrace internal relationship management.en_US
dc.description.sponsorshipDepartment of Strategic and Organisational Communication, Daystar University. Department of Communication Studies, Moi University< Nairobi, Kenyaen_US
dc.identifier.citationGitau, J. G., & Chebii, S. J. (2020, Jan). Prioritising employee-organisation relationships in non-profit organisations in Kenya: Antecedents, queries and contradictions: Journal of Development and Communication Studies, 7(1). https://doi.org/10.4314/jdcs.v7i1-2.7en_US
dc.identifier.issn2305-7432
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/4012
dc.language.isoenen_US
dc.publisherJournal of Development and Communication Studiesen_US
dc.subjectRelationship managementen_US
dc.subjectPublic relationsen_US
dc.subjectOrganisation-public relationshipsen_US
dc.subjectRelationship antecedentsen_US
dc.subjectEmployee-organisation relationshipsen_US
dc.titlePrioritising employee-organisation relationships in non-profit organisations in Kenya: Antecedents, queries and contradictionsen_US
dc.typeArticleen_US

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Prioritising employee-organisation relationships in non-profit organisations in Kenya Antecedents, queries and contradictions.pdf
Size:
626.55 KB
Format:
Adobe Portable Document Format
Description:
Journal Article
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.6 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Journal Articles