Toward an African Media Typology: Preliminary Reflections

dc.contributor.authorObonyo, Levi
dc.date.accessioned2024-05-16T07:42:56Z
dc.date.available2024-05-16T07:42:56Z
dc.date.issued2023-10
dc.descriptionJournal Article
dc.description.abstractAfricans’ voices and contributions to communication scholarship are of interest to many Africanists. Some discourses have explored reasons for this interest. This article continues this conversation. It recognizes the challenges contributing to the limited influence of the African voice in global communication scholarship and contributes to the theorizing of the African media. There are a range of factors impeding robust African engagement in global communication scholarship. These factors are explored in this paper. However, African scholars should look beyond these factors. The first part of the article explores reasons for the lack of active African input in this discussion. The second part of the paper explores the peculiarities of Africa that should form building blocks for the emergence of African media typologies. The extant normative media theories fail to consider the realities of African governance structures and philosophies. These should lead to a media framework more reflective of the realities of Africa. Indeed, the article proposes a conversation of four media typologies that closely match the continental conditions: pragmatic authoritarianism, pragmatic progressive, pragmatic libertarianism, and civil society.
dc.description.sponsorshipDaystar University
dc.identifier.citationLevi Obonyo (08 Oct 2023): Toward an African Media Typology: Preliminary Reflections, Howard Journal of Communications, DOI: 10.1080/10646175.2023.2264231
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/4633
dc.language.isoen
dc.publisherHoward Journal of Communications
dc.subjectAfrican media
dc.subjectAfrican theories
dc.subjectAfrican values
dc.subjectAfrocentricity
dc.subjectmedia typologies
dc.subjectubuntu
dc.titleToward an African Media Typology: Preliminary Reflections
dc.typeArticle

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