The Critical Role of Crisis Communication Plan in Corporations’ Crises Preparedness and Management

Simple item page
dc.contributor.authorLando, Agnes Lucy
dc.date.accessioned2022-07-18T13:39:58Z
dc.date.available2022-07-18T13:39:58Z
dc.date.issued2014-06
dc.descriptionJournal articleen_US
dc.description.abstractMany corporations have a Crisis Management Plan (CMP), which is designed to handle crises. These plans may include crisis response drills, evacuation plans, and standby machines/generators. However, when it comes to communication during a crisis, many organizations are ill-prepared because they lack a Crisis Communication Plan (CCP). Following the September 21, 2013 attack on the Westgate Mall in Nairobi, the public’s praises for the security forces swiftly degenerated into blame, insults, and expressions of betrayal. The government seemed unprepared. There was no clearly spelt out CCP detailing what and when to release information, as well as who and how to make the release. Hence, every step the government took to give updates about the attack and what it was doing to secure the mall and save people was challenged by the media and the public. The lack of a CCP was evident in the presentation of several spokespersons by the authorities, double talk, conflicting messages, and uncertainty on the matter. This paper thus argues that while corporations strive for a variety of strategies for crisis management, there is need to also enshrine CCP in their CMP. It utilizes Coombs’ (2012) three-stage crisis management model that carefully considers the pre-crisis, crisis, and post-crisis stages. Focusing on selected corporations in Kenya that suffered crises between June 1, 2012 and October 30, 2013, this research holds that the crises duration and negative impact could have been lessened if the organizations integrated effective CCP in their CMPen_US
dc.description.sponsorshipDaystar universityen_US
dc.identifier.citationLando, Agnes Lucy. (2014). The Critical Role of Crisis Communication Plan in Corporations’ Crises Preparedness and Management. Global Media Journal, Canadian Edition. 7. 5-19.en_US
dc.identifier.issn1918-591X
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/3961
dc.language.isoenen_US
dc.publisherDaystar Universityen_US
dc.subjectCritical Roleen_US
dc.subjectCrisis Communication Plan in Corporationsen_US
dc.subjectCrises Preparedness and Managementen_US
dc.titleThe Critical Role of Crisis Communication Plan in Corporations’ Crises Preparedness and Managementen_US
dc.typeArticleen_US

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
CritialRoleofCrisisComPlan.pdf
Size:
154.04 KB
Format:
Adobe Portable Document Format
Description:
Journal Article
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.6 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

Journal Articles