Influence of Strategic Planning On the Performance of Selected Small and Medium Enterprises in Nairobi, Kenya

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dc.contributor.authorNjihia, Margaret
dc.date.accessioned2021-03-19T19:01:16Z
dc.date.available2021-03-19T19:01:16Z
dc.date.issued2016-06
dc.descriptionMaster of Business Administration in Strategic Managementen_US
dc.description.abstractThis study sought to examine the influence of strategic planning on the performance of selected Small and Medium Enterprises (SME’s) in Nairobi, Kenya.. The objectives for the study were to examine the relationship between strategic planning process and performance of SMEs, to establish the existence of strategic planning in SME’s in Nairobi Kenya and to determine challenges faced by SMEs engaged in strategic planning. Descriptive research design was employed. The total population for this study was 563, and the total number of all manufacturing SMEs in Nairobi. The target population was all food industries in the category of manufacturing SMEs, which total to 71. Stratified sampling technique was employed to select the study sample while questionnaires were used as data collection instruments. Descriptive and inferential statistics were used to analyze the data, SPSS Version 22 was used. Similarly, frequency distribution tables, means and standard deviations as well as inferential statistical tables were used to present the data and also show comparison. The study concluded that SME`s in Nairobi have adopted various strategic planning activities. The study found that the adoption of strategic planning improved on the current level of sales. In addition, this positively influenced SME performance. The study looked into SME’s and their involvement in strategic planning components which include; and vision statement, mission statement, core values and formulate well thought of organizational objectives. One recommendation would be that SME`s need to readily adopt and embrace strategic planning completely if they are to remain competitive in the current business world. SME`s need to adopt democratic leadership styles in order to consider employees input in policy formulation. In addition, SME`s need to improve their communication systems to facilitate feedback on adopted strategies.en_US
dc.description.sponsorshipDaystar University, School of Business and Economicsen_US
dc.identifier.citationNjihia, M. (2016). Influence of Strategic Planning On the Performance of Selected Small and Medium Enterprises in Nairobi, Kenya: Daystar University, School of Business and Economics. Nairobi.en_US
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/3445
dc.language.isoenen_US
dc.publisherDaystar University, School of Business and Economicsen_US
dc.subjectStrategic Planning On the Performanceen_US
dc.subjectSelected Small and Medium Enterprises in Nairobi, Kenyaen_US
dc.titleInfluence of Strategic Planning On the Performance of Selected Small and Medium Enterprises in Nairobi, Kenyaen_US
dc.typeThesisen_US

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