An Evaluation of Online Banking as a Growth Strategy by Commercial Banks in Kenya

Simple item page
dc.contributor.authorOmolo, Angela
dc.date.accessioned2021-10-07T12:28:09Z
dc.date.available2021-10-07T12:28:09Z
dc.date.issued2012-05
dc.descriptionMaster of Business Administration in Strategic Managementen_US
dc.description.abstractTechnology has introduced new ways of delivering banking services to customers especially through the use of Online Banking and Automated Teller Machines (ATMs) herein after, ATMs. Online banking is thus becoming increasingly popular due to the convenience and flexibility it accords to customers. Banks have continued to embrace the use of the internet as a remote delivery channel for banking services and this has had a significant impact on the traditional banking services offered to customers through physical branches. Further, the emergence of online banking as an important channel of distribution for conventional banking products and services has also created challenges for banks attempting to curb competition from other banks. Therefore, for banks to remain competitive there is considerable need to be innovative by adopting the various facets of online banking. This research described the major factors surrounding online banking as growth strategy by commercial banks through analyzing the drivers of online banking service. The purpose of this study was to assess online banking as a growth strategy for commercial banks in Kenya. The research objectives included: determining whether online banking has been successful as a growth strategy for commercial banks; determining the benefits of online banking to customers and the banks; and finding out the challenges faced by commercial banks in the use of online banking. Descriptive research design was used in this study. The population of the study was the product managers of 27 out of 43 commercial banks licensed to operate in Kenya that offer online banking services. The research found that online banking was a growth strategy to most of the banks though to a very small extent. It also found that the major benefits that banks would derive from online banking were; decrease in operational cost of the workforce and subsequent increase in profits to the banks. Based on the findings that were revealed concerning online banking as a growth strategy, several recommendations were made regarding the improvements required to ensure attraction of new customers to the bank and increase usage of the service. Some of the recommendations included the need for banks to engage in more promotions of the online banking service to ensure that customers are fully aware of the benefits and to integrate online banking services with physical branches to fully support other services that online banking cannot provideen_US
dc.description.sponsorshipDaystar University, School of Business and Economicsen_US
dc.identifier.citationOmolo, A., (2012). An Evaluation of Online Banking as a Growth Strategy by Commercial Banks in Kenya. Daystar University, School of Business and Economicsen_US
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/3688
dc.language.isoenen_US
dc.publisherDaystar University, School of Business and Economicsen_US
dc.subjectOnline Bankingen_US
dc.subjectGrowth Strategyen_US
dc.subjectCommercial Banks in Kenyaen_US
dc.titleAn Evaluation of Online Banking as a Growth Strategy by Commercial Banks in Kenyaen_US
dc.typeThesisen_US

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
An Evaluation of Online Banking as a Growth Strategy by Commercial Banks in Kenya.pdf
Size:
313.27 KB
Format:
Adobe Portable Document Format
Description:
Abstract
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.6 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

School of Business and Economics