Needs Assessment for Master of Business Administration (Strategic Management) Program in Selected Universities in Kenya

Loading...
Thumbnail Image

Date

2011-05

Journal Title

Journal ISSN

Volume Title

Publisher

Daystar University, School of Business and Economics

Abstract

The employment sector continues to recruit the most qualified employees to meet the ever increasing demands from work places. This calls for a close scrutiny of the MBA, Strategic Management programs offered in local universities in Kenya in pursuit of producing well qualified graduates. The study sought to establish the missing link between the training in MBA, Strategic Management and the employee competence needs in the corporate world in Kenya. The objective of the study was to enquire on the relevance of MBA, Strategic Management program offered at universities in Kenya to the corporate world in Kenya. The study sought to establish gaps in the curricula for MBA, Strategic Management program offered at several universities in Kenya. The researcher also compared the curricula for MBA, Strategic Management program offered at different universities in Kenya. Finally, the researcher gave recommendations on changes to be made to the MBA, Strategic Management curriculum to come up with a more suitable and structured model of the program. The research design for this thesis was descriptive. The target population was MBA, Strategic Management students, their lecturers and the corporate world in Kenya. The preferred sampling method for this study was a combination of purposive and systematic sampling at different levels. Purposive sampling method was used to select five universities out of the 32 universities in Kenya. Two universities from the category of public universities were selected. University of Nairobi (UoN) was selected as the oldest public university, and Kenyatta University (KU) as a second choice in the category of public universities. Three universities were selected from the private category. Daystar University (DU) was picked for its Christian values while Strathmore University (SU) was selected for its executive MBA and its approach of using case studies to train their students and Africa Nazarene University as a balance/check for the other two private universities. Systematic sampling method was used to select MBA, Strategic Management students and their lecturers in the 5 universities mentioned earlier. The five corporate companies were selected by purposive sampling method. EABL was selected from the consumer companies while KAA and KCAA were selected under transport industry, Cooperative bank from the banking sector, and Compassion International under NGOs. The data was collected through structured questionnaires and interviews. The data was analysed using Statistical Package for the Social Sciences (SPSS) version17.0 and the data presentation was done by use of tables, charts and graphs. The research found that MBA, Strategic Management program offered at universities in Kenya is relevant to the corporate world in Kenya. It also found that MBA graduates from Kenyan universities are competent at their places of work. The MBA, Strategic Management curricula offered at different universities in Kenya are similar with slight differences. This study achieved its goal by identifying gaps in MBA, Strategic Management program offered in universities in Kenya and giving recommendations for improvement.

Description

MASTER OF BUSINESS ADMINISTRATION in Strategic Management

Keywords

employment sector, missing link, local universities in Kenya, recruit

Citation

Mwanthi, T. N. (2011). Needs Assessment for Master of Business Administration (Strategic Management) Program in Selected Universities in Kenya. Daystar University, School of Business and Economics