Perception of University Students on The Impact of Instagram Use on Their Self-Esteem: A Case of Undergraduate Students At The University of Nairobi

Abstract

In today’s digital age, social media platforms like Instagram have become central to the daily lives of university students. Instagram, a visually-driven platform, allows users to share images, videos, and stories while offering a space for social interaction through likes, comments, and followers. Its rapid rise in popularity has made it one of the most influential social media platforms among young adults, especially university students. While Instagram offers a platform for self-expression, social interaction, and connection with peers, concerns have been raised about its potential impact on the mental health of young users. The purpose of this study was to examine the effect of Instagram use on the self- esteem of students at the UON. The objectives of the study were to assess the frequency of Instagram usage among students at the UON, to analyse the extent to which social comparison fuelled by Instagram use affect the self-esteem of students at the UON, to determine the perceived effects of Instagram use on the self-esteem of students at the UON, and to establish strategies that can be implemented to mitigate any negative effects of Instagram usage on the self-esteem of youths in university settings. The Social Comparison Theory guided the study. The descriptive research design involved systematically collecting data through questionnaires distributed among students at UON. Slovin formula was employed to sample 315 respondents. The findings showed that the respondents used Instagram several times a day (49%); engage on Instagram to compare lifestyles (88%); Instagram usage promotes social isolation (80%); and the most efficient strategy to mitigate negative effects of Instagram usage is limiting usage (59%). The study concluded that excessive use of Instagram is associated with academic challenges, sleep disruption, social isolation, and negative self-esteem. The study recommends that universities and other stakeholders should develop educational campaigns and workshops to promote responsible Instagram usage among students.