Browsing by Author "Wekesa, Allan Siangu"

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Communication for Mangrove Forest Conservation among the Coastal Communities in Kenya
    (International Journal of Humanities and Social Science, 2015-06) Wekesa, Allan Siangu; Aswani, Daniel Robert
    Rural communities in coastal areas depend on mangroves as their primary source of income generation, fuel, medicine and other basic necessities such as timber for housing. The wanton depletion of mangroves is a cause of serious environmental and economic concern. Wise management of these resource is therefore essential for the sustainable use and for the cultural and socio-economic welfare of the coastal inhabitants. In this connection, awareness raising through information to all relevant stakeholders is decisive in order to save the mangrove forests. The aim of this paper is to analyze the contribution of the different forms of communication in the dissemination of information. The findings of this study indicate the use of face to face communication through village meetings and seminars were found to be more effective communication channels as opposed to mass media tools like radio and TV due to the high levels of interaction and feedback opportunities.
  • No Thumbnail Available
    Item
    A Review of Relevant Literature on Development Communication and its Implications for Kenya
    (International Journal of Humanities and Social Science, 2014-09) Aswani, Daniel Robert; Wekesa, Allan Siangu
    This paper traces the evolution of development communication in terms of theoretical perspectives; approaches to development planning and what these perspectives portend for Kenya. Taking a Kuhnian position, the paper looks at the paradigmatic shifts in the field and explores learning points for a country eager to be industrialized by year 2030. The study takes a historical account of the development of the field and utilizes content analysis from vivid examples drawn from African countries and specifically from Kenya. The paper holds the view that the field has evolved for the better, dropping what has been falsified and adopting new paradigms. The new paradigms explain the failures of the preceding paradigm and explain development concepts in a coherent manner. This is a review of relevant literature on development communication.