Browsing by Author "Oloko, Margaret"

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    Effect of change management driver on performance of the tourism state owned corporations in Kenya
    (European Journal Of Business And Strategic Management, 2017) Obonyo, Levi; Muthoka, Miriam; Oloko, Margaret
    Purpose: This study sought to provide an opportunity to test effect of management change driver on performance of the Tourism state owned corporations in Kenya. Methodology: The study employed descriptive and cross-sectional research designs. The target population comprised all the Tourism state owned corporations in Kenya with the management of these firms being the respondents. A census study was carried out due to small nature of the target population. Data collection involved the use of questionnaires which attracted both quantitative and qualitative responses. The questionnaires were administered through drop and pick method. The respondents were all the Chairmen, CEO, managers and assistant managers of all Tourism state corporations in Kenya. The quantitative data was analyzed using regression analysis. ANOVA test was carried out to test the significance of the model. Results: The findings of the study indicated that change management driver affects performance of most tourism state corporations in Kenya. The study further found out that positive organization culture, change execution and consistency in change vision affected performance of the Tourism state corporations in Kenya to a great extent respectively. Having consistency in change vision, consensus in decision making and practicing positive organization culture were positively and significantly related to performance of the Tourism state corporations in Kenya. The findings of the study further indicated that change management driver was positively correlated to organization performance and it explains 17% of the changes in performance of the organizations. The regression model results indicated that the coefficient for change management capability was significant at 5% level of significance which indicated that change management capability has a significant effect on performance in the Tourism state corporations in Kenya. Policy recommendation: Tourism state corporations in Kenya should embrace and practice positive organization culture, change execution and consistency in change vision since they influences performance positively.
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    Organizational Leadership Driver Affect Performance of the Tourism State Owned Corporations in Kenya
    (European Journal Of Business And Strategic Management, 2017) Muthoka, Miriam; Oloko, Margaret; Obonyo, Levi
    Purpose: This study sought to provide an opportunity to test organizational leadership driver on performance of the tourism state owned corporations in Kenya. Methodology: The study employed descriptive and cross-sectional research designs. The target population comprised all the Tourism state owned corporations in Kenya with the management of these firms being the respondents. A census study was carried out due to small nature of the target population. Data collection involved the use of questionnaires which attracted both quantitative and qualitative responses. The questionnaires were administered through drop and pick method. The respondents were all the Chairmen, CEO, managers and assistant managers of all Tourism state corporations in Kenya. These data was analyzed using content analysis for qualitative data. The quantitative data was analyzed using regression analysis. ANOVA test was carried out to test the significance of the model. Results: The results showed that most organizations give room for contingent rewards to its employees. Further results indicated that indicated that Individual characteristics, Idealized influence, Inspirational motivation, Intellectual stimulation and command and Control affect performance of the organization to a great extent. The results also showed that individualized influence, intellectual stimulation and practicing command and control are positively and significantly related to performance of tourism organizations. The regression results indicated that organizational leadership driverwas positively correlated to organization performance and it explains 29.1% of the changes in performance of the organizations. Organizational leadership driver was established to have a positive and significant effect on performance in the Tourism state corporations in Kenya. Policy recommendation: The study recommended that Tourism state corporations in Kenya should have measures to adopt Individual characteristics, Idealized influence, Inspirational motivation, Intellectual stimulation among their leaders and command and Control.
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    Strategic Management Drivers And Performance Of The Kenya Owned Toursim State Corporations The Mediating Role Of Strategy Implementation
    (European Journal Of Business And Strategic Management, 2017) Muthoka, Miriam; Oloko, Margaret; Obonyo, Levi
    Purpose: This study sought to provide an opportunity to test the strategic management drivers of performance and the mediating role of strategy implementation by looking at information technology driver, strategic planning driver, change management driver, organizational leadership driver and the mediating role of strategy implementation. Methodology: The study employed descriptive and cross-sectional research designs. The target population comprised all the Tourism state owned corporations in Kenya with the management of these firms being the respondents. A census study was carried out due to small nature of the target population. Data collection involved the use of questionnaires which attracted both quantitative and qualitative responses. The respondents were all the Chairmen, CEO, managers and assistant managers of all Tourism state corporations in Kenya. These data was analyzed using content analysis for qualitative data. The quantitative data was analyzed using regression analysis. ANOVA test was carried out to test the significance of the model. Results: The findings of the study indicated that information technology drivers, strategic planning drivers, change management drivers and Organizational leadership drivers have a positive effect on performance in the Tourism state corporations in Kenya Policy recommendation:. The study also recommended that Tourism state corporations in Kenya should develop smart goals and objectives, have and enact sustainable action plans and formulate clear initiatives and consensus building because of their positive effect on performance. Further studies can be done to ascertain the effect of strategic management drivers and the mediating role of strategy implementation in other state corporations in Kenya other than the tourism sector
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    The influence of Electronic Innovation on Performance of Three to Five Star Hotels in Kenya.
    (Advances in Social Sciences Research Journal (ASSRJ), 2021) Gioko, Sylvia Mukenyi; Mukulu, Elegwa; Oloko, Margaret
    The hotel industry heavily depends on the development of information systems so as to adapt technology, which is the most prominent force that brings about change in the hospitality industry. In the modern-day hotel industry innovation plays a very significant role in maintaining competitive advantage, the hotel industry relies on innovation while adopting new ideas, enhance service practices and improve on efficiency levels of operation. In addition, it helps the hotels in meeting the needs of their customers, make sales as well as attain profitability and maintain competitive advantage by taking part in corporate social responsibility in a dynamic changing market. The loss that Kenya’s tourism sector has experienced in the year 2020 in terms of revenue is 74 percent indirect international tourism earnings translating to 37 billion shillings (336 million US dollars) loss against anticipated revenue of 1.34 billion dollars for the review period. In light of these, this study sought to establish the influence of electronic innovation on performance of three to five star hotels in Kenya. The study adopted a descriptive research design, in addition, a qualitative and quantitative research approach was utilized. The target population for the study was one hundred and twelve three to five star hotels in Kenya. Multiple regression model was used to draw inference from the data collected, the Statistical Package for Social Science (SPSS) was utilized for statistical analysis. Findings reveal that electronic innovation had an average of 3.7192 with a standard deviation .39845. In addition, there was a significant R square value of 0.362 between electronic innovation and performance of three to five star hotel. This suggests that 36.2% of variation in hotel performance is explained by electronic innovation. The study recommends that greater focus on electronic innovation in hotels could bring competitive advantage and increased performance through increase of number of online purchases, raised customer satisfaction by time- saving.
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    The Influence of Electronic Personalization on Performance of Three to Five-Star Hotels in Kenya.
    (European Scientific Journal, ESJ., 2021) Gioko, Sylvia Mukenyi; Mukulu, Elegwa; Oloko, Margaret
    Electronic Personalization plays a vital role in the growth and development of the hotel industry, whether in a developed or a developing economy. The hotel industry in Kenya has grown enormously since the year 2000, and despite this growth, the hotel industry in Kenya has experienced slow growth compared to other countries. Electronic Personalization has been identified as an electronic customer relationship management strategy that has had a significant impact on hotel performance. The aim of this study is therefore to seek the influence of Electronic Personalization on the performance of Three to Five-Star Hotels in Kenya. The study adopted a descriptive design for the research. In addition, a quantitative and qualitative research approach was utilized. The target population for the study was one hundred and twelve Three to Five-Star Hotels in Kenya. The study examined one hundred and twelve Three to Five-Star Hotels because they represent the major market share of Kenya’s hotel industry. A survey was conducted on the target population. Simple Regression was utilized to draw inference from the data collected. Descriptive findings revealed a mean of 4.524 with a standard deviation of 0.5654 for electronic personalization. In addition, findings revealed an R square value of 0.366 between Electronic Personalization and performance. This suggests that Electronic Personalization influences the performance of Three to Five-Star Hotels. Consequently, hotel managers should develop and implement effective Electronic Personalization strategies in their hotel’s operations. For instance, they can electronically personalize their hotel information by assigning the right marketing effort to the right customer, hence increasing customer buying behaviour which shall in turn increase performance.