The influence of Electronic Innovation on Performance of Three to Five Star Hotels in Kenya.
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Date
2021
Journal Title
Journal ISSN
Volume Title
Publisher
Advances in Social Sciences Research Journal (ASSRJ)
Abstract
The hotel industry heavily depends on the development of information systems so as to adapt technology, which is the most prominent force that brings about change in the hospitality industry. In the modern-day hotel industry innovation plays a very significant role in maintaining competitive advantage, the hotel industry relies on innovation while adopting new ideas, enhance service practices and improve on efficiency levels of operation. In addition, it helps the hotels in meeting the needs of their customers, make sales as well as attain profitability and maintain competitive advantage by taking part in corporate social responsibility in a dynamic changing market. The loss that Kenya’s tourism sector has experienced in the year 2020 in terms of revenue is 74 percent indirect international tourism earnings translating to 37 billion shillings (336 million US dollars) loss against anticipated revenue of 1.34 billion dollars for the review period. In light of these, this study sought to establish the influence of electronic innovation on performance of three to five star hotels in Kenya. The study adopted a descriptive research design, in addition, a qualitative and quantitative research approach was utilized. The target population for the study was one hundred and twelve three to five star hotels in Kenya. Multiple regression model was used to draw inference from the data collected, the Statistical Package for Social Science (SPSS) was utilized for statistical analysis. Findings reveal that electronic innovation had an average of 3.7192 with a standard deviation .39845. In addition, there was a significant R square value of 0.362 between electronic innovation and performance of three to five star hotel. This suggests that 36.2% of variation in hotel performance is explained by electronic innovation. The study recommends that greater focus on electronic innovation in hotels could bring competitive advantage and increased performance through increase of number of online purchases, raised customer satisfaction by time-
saving.
Description
Journal Article
Keywords
Electronic innovation, Electronic Customer Relationship management, Performance.
Citation
Gioko, S. M., Mukulu, E., & Oloko, M. (2021). The influence of Electronic Innovation on Performance of Three to Five Star Hotels in Kenya. Advances in Social Sciences Research Journal (ASSRJ)