Browsing by Author "Ndegwa, Joyce Watetu"
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Item Effects of Firm Resources on the Internationalization of Medium Sized Firms; Evidence from Kenya(School of Business and Economics, Daystar University, 2010) Irungu, Dancan Njagi; Ndegwa, Joyce WatetuAbstract The purpose of the study is to assess the effects of firm resources on the internationalization of medium firms taking evidence from Kenya. Resource Based View (RBV) is the main theoretical framework that has informed the study. The ownership of the unique resources is assumed to be the reason why Medium firms in the same industry and location respond differently to export stimuli; one initiating export business and is in a position to meet its export orders while another similar one is not. The argument is that the internal resources tangible or intangible are the main explanatory determinant of firm internationalization. Kenya Top 100 medium firms formed target population. The results of the study indicate that Medium firms that seek for internationalization should invest in developing rare and unique resources which are not imitable. The findings reveal that internal resources tangible or intangible are the main explanatory determinant of medium firm internationalization. The results of the study agrees with a lot of the existing literature on SMEs internationalization on that ownership of the unique resources is a major reason why firms in the same industry and location respond differently to export stimuli. To overcome the challenges of smallness, medium firms have to leverage on knowledge and network resources for they are rare, unique and are not imitable.Item Key decision Maker as the determinant of internationalization of Medium sized enterprises: Lessons from Kenya(International Journal of Economics, Commerce and Management, 2015) Irungu, Dancan Njagi; Marwa, Simmy Mwita; Ndegwa, Joyce Watetu; Kalei, Anne Favor Mumbua WambuaThe main objective of the study is to determine the influence of key decision maker attributes on the internationalization of medium sized firms. Key decision maker attributes have been underscored in much internationalization literature across different contexts as a principal feature that facilitates the process of Medium Enterprises internationalization. Medium enterprises play a significant role in creating a strong economic base to any country since they greatly contribute to employment creation. There is overwhelming evidence from the literature that the key decision maker plays a huge role in the internationalization of Medium enterprises. International entrepreneurship theory is the main theoretical framework which informs the study. The main variables that are examined in the study include key decision maker education, international experience and international business vision. Descriptive research design has been used in the study. The key CEOs of the Top 100 medium sized companies in the category of 2012 were the respondents of the study. The results of the study indicate that key decision maker attributes plays a significant role in the internationalization process of medium sized firms. The study concludes that the key decision maker is a major determinant of the firm’s ability to grow from the domestic market and internationalize its operations.Item Key Decison Maker as the Determinant of Internationalization of Medium Sized Entreprises: Lessons from Kenya(International Journal of Economics, Commerce and Management., 1015-06-06) Irungu, Dancan Njagi; Marwa, Simmy Mwita; Ndegwa, Joyce Watetu; WambuaKalei, Anne Favor MumbuaThe main objective of the study is to determine the influence of key decision maker attributes on the internationalization of medium sized firms. Key decision maker attributes have been underscored in much internationalization literature across different contexts as a principal feature that facilitates the process of Medium Enterprises internationalization. Medium enterprises play a significant role in creating a strong economic base to any country since they greatly contribute to employment creation. There is overwhelming evidence from the literature that the key decision maker plays a huge role in the internationalization of Medium enterprises. International entrepreneurship theory is the main theoretical framework which informs the study. The main variables that are examined in the study include key decision maker education, international experience and international business vision. Descriptive research design has been used in the study. The key CEOs of the Top 100 medium sized companies in the category of 2012 were the respondents of the study. The results of the study indicate that key decision maker attributes plays a significant role in the internationalization process of medium sized firms. The study concludes that the key decision maker is a major determinant of the firm’s ability to grow from the domestic market and internationalize its operationsItem Mastering the Art of Developing a Strategic Plan: A Practical Approach(IntelPlus Resources, 2017-07-08) Irungu, Dancan Njagi; Ndegwa, Joyce WatetuThis book presents the process of strategic planning in a very practical way. The authors have deliberately broken down the complex strategic planning process into simplified and practical stages which the reader will meaningfully relate to. Examples and illustrations have been used in every stage of strategic plan development. This makes it easy for the reader to develop and execute strategic plans in their own contexts. Planning tools and templates have been provided. This makes strategic planning realistic and fun. These tools have been applied by many organizations successfully. Leaders of organizations, business people, students, and individuals who appreciate the transformative value of strategic plans will find this book an essential resource.