Browsing by Author "Mukulu, Elegwa"

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    The influence of Electronic Innovation on Performance of Three to Five Star Hotels in Kenya.
    (Advances in Social Sciences Research Journal (ASSRJ), 2021) Gioko, Sylvia Mukenyi; Mukulu, Elegwa; Oloko, Margaret
    The hotel industry heavily depends on the development of information systems so as to adapt technology, which is the most prominent force that brings about change in the hospitality industry. In the modern-day hotel industry innovation plays a very significant role in maintaining competitive advantage, the hotel industry relies on innovation while adopting new ideas, enhance service practices and improve on efficiency levels of operation. In addition, it helps the hotels in meeting the needs of their customers, make sales as well as attain profitability and maintain competitive advantage by taking part in corporate social responsibility in a dynamic changing market. The loss that Kenya’s tourism sector has experienced in the year 2020 in terms of revenue is 74 percent indirect international tourism earnings translating to 37 billion shillings (336 million US dollars) loss against anticipated revenue of 1.34 billion dollars for the review period. In light of these, this study sought to establish the influence of electronic innovation on performance of three to five star hotels in Kenya. The study adopted a descriptive research design, in addition, a qualitative and quantitative research approach was utilized. The target population for the study was one hundred and twelve three to five star hotels in Kenya. Multiple regression model was used to draw inference from the data collected, the Statistical Package for Social Science (SPSS) was utilized for statistical analysis. Findings reveal that electronic innovation had an average of 3.7192 with a standard deviation .39845. In addition, there was a significant R square value of 0.362 between electronic innovation and performance of three to five star hotel. This suggests that 36.2% of variation in hotel performance is explained by electronic innovation. The study recommends that greater focus on electronic innovation in hotels could bring competitive advantage and increased performance through increase of number of online purchases, raised customer satisfaction by time- saving.
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    The Influence of Electronic Personalization on Performance of Three to Five-Star Hotels in Kenya.
    (European Scientific Journal, ESJ., 2021) Gioko, Sylvia Mukenyi; Mukulu, Elegwa; Oloko, Margaret
    Electronic Personalization plays a vital role in the growth and development of the hotel industry, whether in a developed or a developing economy. The hotel industry in Kenya has grown enormously since the year 2000, and despite this growth, the hotel industry in Kenya has experienced slow growth compared to other countries. Electronic Personalization has been identified as an electronic customer relationship management strategy that has had a significant impact on hotel performance. The aim of this study is therefore to seek the influence of Electronic Personalization on the performance of Three to Five-Star Hotels in Kenya. The study adopted a descriptive design for the research. In addition, a quantitative and qualitative research approach was utilized. The target population for the study was one hundred and twelve Three to Five-Star Hotels in Kenya. The study examined one hundred and twelve Three to Five-Star Hotels because they represent the major market share of Kenya’s hotel industry. A survey was conducted on the target population. Simple Regression was utilized to draw inference from the data collected. Descriptive findings revealed a mean of 4.524 with a standard deviation of 0.5654 for electronic personalization. In addition, findings revealed an R square value of 0.366 between Electronic Personalization and performance. This suggests that Electronic Personalization influences the performance of Three to Five-Star Hotels. Consequently, hotel managers should develop and implement effective Electronic Personalization strategies in their hotel’s operations. For instance, they can electronically personalize their hotel information by assigning the right marketing effort to the right customer, hence increasing customer buying behaviour which shall in turn increase performance.