Exploring the effectiveness of participatory communication strategies on poverty reduction initiatives: A case of NAAIAP in Muthetheni Ward, Machakos County

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dc.contributor.authorKoki, Faith Sammy
dc.date.accessioned2023-04-05T09:00:58Z
dc.date.available2023-04-05T09:00:58Z
dc.date.issued2022-04-03
dc.descriptionMASTER OF ARTS in Communicationen_US
dc.description.abstractThe purpose of the study was to explore the effectiveness of participatory communication strategies on poverty reduction initiatives, with specific focus on NAAIAP in Muthetheni Ward, in Mwala Sub-County in Machakos County. The objectives of the study were to establish the communication strategies used in poverty reduction interventions in Muthetheni Ward, explore the level of involvement of the community in participatory communication strategies in Muthetheni Ward, identify the themes communicated in poverty alleviation programmes in Muthetheni Ward, and evaluate the effectiveness of the participatory communication techniques used in poverty reduction interventions in Muthetheni Ward. The research design for the study was descriptive. The 3,234 homesteads in Muthetheni ward, made up the study's population. The study used cluster sampling to select a sample of 97 households. Besides, census sampling method was applied to select three agricultural extension officers and the NAAIAP training officer. The study used both qualitative and quantitative data which were collected using questionnaires, key informant interviews and focus group discussions. The study applied descriptive statistics and regression analysis to analyse the quantitative data and thematic summary analysis to analyse the qualitative data. The study findings show that communication strategies, level of involvement of the community, themes or issues communicated, and consideration of issues raised by the community were all vital in influencing effectiveness of NAAIAP. Hence, the study recommends to NAAIAP project implementers and policymakers to engage farmers more using participatory communication techniques and encourage community members to air their views, provide suggestions and ask questionsen_US
dc.description.sponsorshipSchool of Communication of Daystar Universityen_US
dc.identifier.citationKoki.F.S(2022).Exploring the effectiveness of participatory communication strategies on poverty reduction initiatives: A case of NAAIAP in Muthetheni Ward, Machakos County:Daystar University School of Communication(Thesis)en_US
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/4067
dc.language.isoenen_US
dc.publisherDaystar University School of Communicationen_US
dc.subjectparticipatory communication strategiesen_US
dc.subjectpoverty reduction initiativesen_US
dc.subjectNAAIAPen_US
dc.subjectMuthetheni Warden_US
dc.subjectMachakos Countyen_US
dc.titleExploring the effectiveness of participatory communication strategies on poverty reduction initiatives: A case of NAAIAP in Muthetheni Ward, Machakos Countyen_US
dc.typeThesisen_US

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