Victims’ Perceptions Towards Government Communication on Terror the Case of Garissa University College Attack

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dc.contributor.authorAswani, Daniel Robert
dc.date.accessioned2022-03-30T07:38:13Z
dc.date.available2022-03-30T07:38:13Z
dc.date.issued2021-06
dc.descriptionDoctor of philosophy in Communicationen_US
dc.description.abstractIn this study, I explored the phenomenological question on what perceptions terror victims had towards government communication on terror (GCT) during the Garissa University College terror attack. During the attack, anxious citizens yearned for government communication to enable them to make decisions on their safety. A review of relevant literature revealed that GCT had not been problematized from the perspective of the terror victims. Through the study’s research questions, I sought to understand the expectations terror victims had of government communication, how terror victims experienced and understood the government based on its communication on terror, what terror victims perceived as the message typologies in GCT, and what individual and shared terror victims’ perceptions were constructed towards GCT. I targeted students and staff who survived the attack and their families, as well as the families of the 147 students and staff who died during the attack. Over a period of four months, I used the snowball sampling technique to conduct ten in-depth interviews. The study findings revealed the need for a comprehensive GCT. Further, the findings revealed a high ranking for action every time the government communicates on terror; and that GCT is at its optimum when it is considered in a continuum where communication punctuates messages on policies, precepts and procedures, interventions, relationships, and ultimately, the actions taken by the government. The study also established that the terror victims’ perceptions had sprung from their expectations of GCT. Several recommendations were drawn from the study findings and discussions, key among them, the urgent need to form a fully-fledged GCT unit to enable the government to deal with issues arising from terror activities. Finally, the government should make every effort to remain agile on matters communication.en_US
dc.description.sponsorshipSchool of Communication of Daystar Universityen_US
dc.identifier.citationAswani, D. R. (2021, June) Victims’ Perceptions Towards Government Communication on Terror the Case of Garissa University College Attack. Daystar University, School of Communication; Nairobi.en_US
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/3899
dc.language.isoenen_US
dc.publisherDaystar University, School of Communicationen_US
dc.subjectGovernmenten_US
dc.subjectTerroren_US
dc.subjectGarissaen_US
dc.subjectUniversityen_US
dc.subjectCollegeen_US
dc.titleVictims’ Perceptions Towards Government Communication on Terror the Case of Garissa University College Attacken_US
dc.typeThesisen_US

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