Media Framing of Presidential Candidates in Tanzanian Multi-Party Elections of 1995 and 2005: A Case of Selected Newspapers

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dc.contributor.authorMushi, Janeth John
dc.date.accessioned2020-08-20T09:31:58Z
dc.date.available2020-08-20T09:31:58Z
dc.date.issued2010-06
dc.descriptionThesisen_US
dc.description.abstractThe researcher set out to find out the influence of multi-party system on the framing of the presidential candidates on issues by the Daily News and The Guardian in 1995 and 2005. This study compared the framing of the presidential candidates’ campaign on issues between the first multi-party election in 1995 and that of 2005, ten years after the adoption of multi-partism covered by a government and private owned newspapers. Content analysis was the method used in this research. The unit of analysis was the sentence framing a presidential candidate. The total population of the sentences was 1,240 from 230 newspapers randomly selected from a total of 300 newspapers. The sentences were categorized in the following categories: governance, economic, health, self-related, gender and social issues. The study found out that despite the introduction of multi-partism the media was minimally influenced on framing presidential candidates, because both newspapers put salience on the ruling party candidate by first placing him on front pages, framing him positively and strongly on issues of governance and economy in 1995 and on issues of economy and self-related issues in 2005. Second, there were changes on the kind of attributions made to the specific frames used on presidential candidates. However, gender was given minimal salience in 2005 when there was a female candidate. For over thirty years the Tanzanian media exercised their operations under a one-party system, which informed then the framing of the presidential candidate. Yet, ten years into multi-partism, thus democracy, the media appeared not to have learned how to exercise freedom of expression accorded by the democratic space. The ruling party candidate still dominated the framing of the election news.en_US
dc.description.sponsorshipDaystar Universityen_US
dc.identifier.citationMushi, Janeth John (2010). Media Framing of Presidential Candidates in Tanzanian Multi-Party Elections of 1995 and 2005: A Case of Selected Newspapers. School of Communication, Daystar University: Thesisen_US
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/3213
dc.language.isoenen_US
dc.publisherSchool of Communication, Daystar Universityen_US
dc.subjectMediaen_US
dc.subjectFramingen_US
dc.subjectPresidentialen_US
dc.subjectCandidatesen_US
dc.subjectTanzanianen_US
dc.subjectMulti-Partyen_US
dc.subjectElectionsen_US
dc.subjectNewspapersen_US
dc.titleMedia Framing of Presidential Candidates in Tanzanian Multi-Party Elections of 1995 and 2005: A Case of Selected Newspapersen_US
dc.typeThesisen_US

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