Socio-Economic Factors Affecting Documentary Films Distribution: A Case of Select Independent Documentarians in Kenya

Abstract

Documentary films are valuable educational resources that facilitate conversation and highlight critical issues in an engaging manner, thereby contributing to social, economic, and political development by fostering critical thinking. However, effects of socio-economic factors on documentary film distribution is unclear. The study aimed to identify the distribution channels used by Select Independent documentarians, to explore the socio-economic factors influencing the distribution of documentary films, and establish the relationship between these factors and documentary film distribution in Kenya. The study adopted an exploratory research design to obtain new insights, expand knowledge, and uncover new ideas on the phenomenon. Interview guides and FGDs were used to collect the data. The study revealed documentary film distribution channels include digital platforms like Boomplay, Netflix, Multichoice, Sponsored Ads, YouTube, Acquisition, Amazon, Social Media/Marketing, NGOs, and Showmax. However, the study revealed Kenya has a limited distribution of documentary films. The study revealed social factors like education, age, gender, and social status significantly influence documentary film distribution, while economic factors like income aspects, ticket prices, and funding network also play a role in documentary film distribution. Further, ineffective film policies negatively impact documentary film distribution, while a lack of funding significantly hinders its distribution. The study recommended structured distribution channels, training for documentarians, and funding for film structures by the National and County governments. Further, the study suggested to explore other factors affecting Kenyan documentary film distribution.