The Effect of Green Supply Chain Strategies on The Performance of Food and Beverage Manufacturing Firms in Nairobi City County, Kenya

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dc.contributor.authorMwove, Musyoka Reuben
dc.date.accessioned2025-02-10T08:29:52Z
dc.date.available2025-02-10T08:29:52Z
dc.date.issued2024
dc.descriptionArticle
dc.description.abstractGreen Supply Chain Management (GSCM) strategies play a crucial role in enhancing the economic performance of Kenya's manufacturing sector, which contributes about 7.8% to the national GDP. In light of recent economic challenges, heightened competition, and environmental pressures that have led to a 13.4% decrease in sector output and increased operational costs, this study focused on examining the impact of GSCM strategies on the performance of food and beverage manufacturing firms in Nairobi City County, Kenya. Utilizing a descriptive cross-sectional design grounded in Closed Loop Supply Chain theory, the research surveyed a sample of 164 respondents from 138 firms using structured questionnaires, achieving a 90.9% response rate. Data was analyzed through simple and multiple regressions, Pearson’s product-moment correlation, and Spearman’s Rank Correlation via SPSS version 28. The findings reveal that GSCM strategies have a moderate positive correlation with overall firm performance (correlation coefficient = 0.285, p-value = 0.000) and profitability (correlation coefficient = 0.243, p-value = 0.003). However, the impact of GSCM strategies on sales growth is not statistically significant (correlation coefficient = 0.135, p-value = 0.101), while their influence on market share is positive and significant (correlation coefficient = 0.314, p-value = 0.000). These results suggest that while GSCM strategies can significantly enhance firm performance, particularly in profitability and market share, their impact on sales growth is less pronounced. The study offers valuable insights for firms to prioritize GSCM strategies to achieve sustainability and competitive advantage in the food and beverage manufacturing sector, with broader implications for policy and industry practices.
dc.identifier.citationMwove, M. R. (2024). The Effect of Green Supply Chain Strategies on The Performance of Food and Beverage Manufacturing Firms in Nairobi City County, Kenya. Faculty of Business Studies, Departments of Management Science and Business Studies.
dc.identifier.urihttps://repository.daystar.ac.ke/handle/123456789/6234
dc.language.isoen
dc.publisherFaculty of Business Studies, Departments of Management Science and Business Studies
dc.subjectGreen Supply Chain Management (GSCM)
dc.subjecteconomic performance
dc.subjectmanufacturing sector
dc.subjectenvironmental pressures
dc.subjectand sustainability
dc.titleThe Effect of Green Supply Chain Strategies on The Performance of Food and Beverage Manufacturing Firms in Nairobi City County, Kenya
dc.typeArticle

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