Networking as a Driver of Internationalization among Medium Sized Firms in Kenya
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Date
2010
Journal Title
Journal ISSN
Volume Title
Publisher
School of Business and Economics Daystar University
Abstract
ABSTRACT:
The purpose of the study is to examine the role of networking as the key driver of
internationalization of medium firms. International trade has enormously contributed to Kenya‟s
economic growth. However, majority of Medium sized firms in Kenya remain focused on the
domestic market despite the gains that internationalization is associated with.
Medium Enterprises have enormously contributed to the global economic growth and
development over the years. Networks have been underscored in internationalization literature
across different contexts as a principal feature that facilitates the process of MEs
internationalization. Network theory is the main theoretical framework that has guided the study.
The study used cross sectional research design. Kenya Top 100 Medium companies formed the
target population for the study.The empirical evidence has shown how networking drives the internationalization process of
medium sized firms. The findings indicate that networking activities provides the necessary
linkages which facilitate entry into geographically and psychically near markets. The study
concludes that those medium firms that seek for internationalization should develop both formal
and informal networks as enablers of accessing international markets.
Description
Journal Article
Keywords
Internationalization, Medium Sized Firms, Networking
Citation
Irungu, Dancan N, & Marwa, Mwita., (2010)., Networking as a Driver of Internationalization among Medium Sized Firms in Kenya., School of Business and Economics Daystar University.,